PR Manager

At Too Good To Go, we have an ambitious goal: to inspire and empower everyone to fight food waste.

Why? Because more than 40% of the food produced in the world is wasted. And that has a huge impact on the health of our planet. Did you know that 10% of greenhouse gas emissions come from food waste and loss alone?

As the world’s largest food waste-fighting app, we connect stores that have unsold, surplus food with consumers who buy and enjoy it. 

So far we’ve amassed a community of 103 million users in 19 countries that have saved more than 373 million meals from going to waste together. We are incredibly proud of this, but there’s still a lot more we want to achieve.

That’s why we’re more than an app: we are also a certified B Corporation and our mission is to inspire, so we’re doing all we can to create educational tools, make our knowledge as accessible as possible, find new business solutions and even change legislation to reduce food waste too.

 We’re proud of what we’ve achieved so far, but did we mention the issue is huge? 

We’re looking for a PR Manager to join the French Marketing team at Too Good To Go.

Your mission:

The PR Manager will lead our Too Good To Go PR and communications strategy in France. The ambition is to serve as a strategic enabler of the business in France, helping to drive overall brand valuation and positive reputation externally.

To break through in today's busy working environment, ultra-cluttered agenda and media/social media environments, there is a clear advantage to company storytelling being narrative-driven versus ad-hoc and episodic, for external purposes. 

Reporting to the PR Manager Lead for France & Italy, this key PR manager will provide strategic Communications counsel to our Country Director, and business leaders in the market, and will operate the strategy in the market. It will be an adaptation of the Global Strategy and proactive activations due to local opportunities identified. The PR Manager will also lead a local PR agency and our LinkedIn strategy. The position is a mix between being a PR & communications leader who is a strategist, as well as a hands-on contributor, with focus on aligning an organisation's goals, values, motivations, and commitment to achieve shared success.

Your role

• Build and implement press relation strategy in accordance with the marketing team and the Global PR strategy
• Identify opportunities to share our mission with the public (and newsjacking) 
• Create company narratives that showcase our purpose, values and growth levers, taking into consideration mission, ambitions, industry trends, product beats and cultural moments  with the help of the Global PR Team
• Train & work with spokespersons locally
• Overview all media inquiries (TV, radio, web, press) and interviews/TV shoots logistics) and seize event opportunities to speak at for the spokespersons
• Analyse & report on the impact of the press relation strategy to continuously improve content and action plans
• Benchmark competition and other food-related campaigns
• Drive & manage a local PR agency
• Support the work we do on B2B Comms with Corporate business partners and Partner Marketing teams to tell Too Good To Go’s company story, rooted in our impact, purpose and values.
• Work collaboratively with the B2C campaign manager to drive campaign and have impact
• Design and execute the LinkedIn strategy for the Too Good To Go France Page
• Support and collaborate with the Public Affairs Manager

Requirements:

• Experience in a similar PR role and networks in France
• Proven experience in a PR role (agency, in-house or both). Experience with an agency is highly valued
• Brilliant communication skills (verbal and written) in French and English
• The ability to translate ideas into PR tactics
• Experience running an efficient press office and driving media relations
• Excellent understanding of the French media landscape and how to make the most out of a story
• A deep interest in food waste and sustainability 
• Creativity and open mindedness for new and strong narratives for a bigger impact
• Experience with influential industry events and managing speaking opportunities
• A natural ability to manage multiple stakeholders and navigate in a large global organisation

Our values:

• We win together
• We raise the bar
• We keep it simple
• We build a legacy
• We care

What we have to offer:

• A rare opportunity to work in a social impact company (and certified B Corporation!) where you get to wake up every day knowing you’re achieving positive change.

• The experience of being part of an international company with 1350+ enthusiastic and highly talented teammates across 19 countries – always ready to share knowledge and support!

• Strong personal as well as professional development in an intense and high-growth scale-up environment.

• An open company culture where you have the independence and room to unleash your creativity.

• A strong team culture where successes are celebrated together.

How to apply:

• We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.

Submit your CV and Cover letter in English.

• The application process consists of a short video call with Talent Acquisition, followed by an interview with the hiring manager and a case study and a final interview with the Associate Director of Marketing.

Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.

Too Good To Go is an equal opportunity employer

Job Ref - #LI-CR1