PR Executive

As a PR Executive, you are expected to actively be involved in the day-to-day execution of client activities under the supervision and guidance of senior team members. You will contribute to BCW’s performance by supporting the seniors in the team to manage client relationships and integrated communication (IC) programs, satisfying and delighting clients and generating new business. You are expected to be an effective team player to help ensure superior client service, a winning culture and profitability.

CORE JOB RESPONSIBILITIES

• Stay abreast with clients’ business needs and competitors’ activities
• Understand media landscape and to develop customised media lists for clients
• Able to draft high quality and actionable client facing communications
• Build media relationships and to leverage relevant knowledge to benefit clients
• Assist in press materials development and support the preparation of press events
• Stay updated on social media trends and build relationships with key influencers and community contacts
• Assist in developing case studies and new business proposals
• Stay updated on social media and other channels for possible new business opportunities

Requirements

Ideally, you have 1 to 2 years of work experience preferably in PR, and are a resourceful, detail oriented and fast learner. You are receptive to new ideas and suggestions, and take pride and ownership for the work you do. Fresh graduates are also encouraged to apply.

Benefits

BCW (Burson Cohn & Wolfe) is an integrated communications agency that follows a people-first strategy where we aim to recruit and retain the best talent, upskill our team, and instill a culture of learning, collaboration, winning and having fun.