What You’ll Be Doing
You will play a huge part in ensuring ASOS’s consumer facing PR is best in class. With a totally refreshed approach, you’ll be a key player in defining how ASOS works with core media in the content and event spaces. This is to raise awareness of ASOS across new touchpoints and elevate our brand on our various channels for our customers in all territories. The PR assistant will work across multiple projects, but with a primary focus on support all remits of admin related to media relationship building, press activity, and brand briefs that serve growth through excellent, engaging brand content that resonates with fashion loving 20 somethings.
You’ll support administration of a consumer media roster (which includes VIP contacts), that you will service end to end, from facilitating media placement planning and requests, gifting, hosting at press events, showroom management and supporting on PR campaign fulfilment. You will additionally contribute to conceptualising and executing creative and impactful event activations that inspire brand connection and engagement. It will be part of your responsibility to ensure that our core media and talent audiences are obsessed with ASOS, have a great experience working with us, and always want to do more.
What You’ll Be Doing
- Support senior team in executing the development and roll-out of ASOS’s newly reimagined global PR and talent strategy.
- Relationship management – working with a broad remit of industry contacts, ranging across but not limited to, media contacts, stylists, talent agents and internal stakeholders to always ensure our external content approach is in line with our target audience.
- Support senior team with concepting and executing creative and impactful PR led event activations (including press trips) that inspire connections and engagement between our brand and our key press and talent contacts.
- Facilitate all admin related to servicing media requests that are relevant for the ASOS consumer.
- Support senior team on concepting fun and engaging PR activity, campaign execution and post campaign reporting.
- Support senior team with building a credible and culturally relevant VIP roster that can be engaged for ad hoc projects, media ops, dressing and event opportunities.
- Admin management of the ASOS press showroom to facilitate relationship building, product loans and seeding, events, and content servicing from a designated in-house space.
- Support communication and associated admin of ASOS new launches and product messaging, ensuring this is best in class, and proactively serviced to media across the fashion and beauty space to align to key business marketing initiatives.
- Liaising with peer level and above across the business and externally to ensure proactive and effective delivery of department / function related processes and project briefs.
- Support senior team with post campaign business reporting on PR and talent led activations that support wider marketing function.
- Support senior team with budget related admin.
- Be a constant champion for PR and talent in the business with one eye on what our competitors are doing.
Who We’d Like to Meet
- An enthusiastic team player with a genuine obsession for all things content related, especially in the remit of digital and print media and social media spaces.
- Existing knowledge and relationships and contacts within the fashion and beauty media landscape, VIP, and talent space.
- Minimum of 1-2 years’ experience working directly with fashion and / or beauty media and influencers across a spectrum of project briefs related to organic brand placement.
- A good level of understanding of the media and social media landscapes. Particularly UK based fashion and beauty media, Instagram, TikTok and YouTube.
- Fully immersed in youth culture and digital trends.
- Harbouring a real interest in the development of the digital media and social media landscapes.
- Excellent organisation skills, and the ability to keep all administrative tasks across the team remit organised.
- Ability to act as an ambassador for the ASOS brand in all capacities.
- An interest in fashion, trends and pop culture our 20-something audience love.
- And passion for the ASOS brand.
BeneFITS’
Employee discount (hello ASOS discount!)
ASOS Develops (personal development opportunities across the business)
Employee sample sales
Access to a huge range of LinkedIn learning materials
25 days paid annual leave + an extra celebration day for a special moment
Discretionary bonus scheme
Private medical care scheme
Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.
