Top 3 reasons our employees love working at Omicron:
- We build cutting-edge technology that is literally changing how the world consumes online content.
- We get to collaborate with really smart, interesting people every day.
- Omicron rewards its team with really fun company events.
JOB SUMMARY:
Do you have experience marketing SaaS products or mobile apps while focusing on lead funnels that feed into paid accounts? If so, this is the role for you! We’re seeking a data-oriented PPC Specialist to manage all paid traffic, analyze campaign results, develop strategies, run tests, implement optimizations, and provide day-to-day management of multiple online SaaS brands. Channels include paid, display, contextual, retargeting, and social advertising. You’ll spend 80% of your time growing established channels, and 20% focusing on establishing new traffic sources. A deep understanding of the conversion funnel, data analysis, and best practices are required to succeed in this role.
RESPONSIBILITIES:
- Analyze data to create actionable insights
- Manage all paid advertising while optimizing our PPC presence
- Perform A/B testing across multiple channels
- Create, test, and optimize landing pages
- Find and implement new traffic opportunities in search, organic, social, and display
- Define budget and CPA thresholds for all campaigns
- Optimize and create keyword targets, banners, and other ads
- Develop, manage, and optimize retargeting
- Develop and maintain KPI reporting
- Work with other members of the team to ensure the paid acquisition strategy complements and amplifies all marketing initiatives
EXPERIENCE:
3+ years of experience in:
- Knowledge and working experience with Google Tag Manager - creating, managing, and troubleshooting conversion tracking from multiple platforms (Google Ads, Microsoft Ads, Facebook)
- Data Studio experience - creating and maintaining Data Studio reports, utilizing data from multiple sources
- Paid channel attribution - understanding how paid channels apply conversion attribution, and different attribution models (last click/data driven)
- Managing $50k+ monthly budgets
- Search (Google Ads, Microsoft Ads)
- Retargeting (Google, AdRoll, Criteo, Facebook)
- Researching Keywords (SEMRush, SpyFu, Moz)
- Social Advertising (Facebook, Twitter, Quora, Reddit)
- Running A/B, multivariate tests (Optimizely, Google)
- Designing Lead Generation Funnels (Leadpages, Unbounce, Optinmonster)
- Optimizing and Creating Landing Pages
REQUIRED SKILLS:
- History of achieving CPA targets based on customer lifetime value
- Proven ability to scale paid traffic while maintaining CPA targets
- Knowledge of how affiliate and paid marketing channels fit together
- Capacity to find and nurture demographic synergies into paid customers
- Highly organized with the ability to work on divergent brands and projects
- Effectively manage an outsourced agency
- Create clear Excel reports using pivot tables, vlookups, hlookups, macros, etc.
- Must be a self-starter, willing to take initiative, and drive results
- Google AdWords/Analytics Certification
- Wordpress
- SaaS experience
- Mobile Apps
EDUCATION:
- Bachelor's Degree Preferred
- Bachelor’s Degree not required in lieu of 5+ years eCommerce experience
- Google Ads/Analytics Certification Preferred
OTHER:
This job description is not intended to be all-inclusive.
Omicron Media, Inc. is an Equal Opportunity Employer. EOE/AA M/F/D/V
If you are interested in this position with Omicron Media, Inc., please apply by visiting our website at
https://omicronmedia.com/work-here/job-listings/
If your experience and qualifications match our current needs, a member of our Recruitment team will contact you. We look forward to hearing from you!
