The PPC Specialist is responsible for managing the paid search and paid social channels for our university partners. Designing and implementing strategies aimed at generating student enrolments at maximum ROI. Further, the Paid Media Specialist is responsible for creating and communicating reports that analyse the development, placement and overall effectiveness of paid channels.
The successful candidate will be based in Malaysia and will be part of our Australian business directly working on Australian university partner accounts.
KEY ACCOUNTABILITIES:
- Create and optimise paid search, paid social and retargeting campaigns for Australian universities
- Regularly analyse, monitor and report on campaign performance from click through to enrolment
- Project estimated lead volume and media spend to inform budgeting decisions.
- Work with Creative/Content stakeholders to develop engaging and effective creative
- Work with Web Designer to build landing pages and implement CRO testing strategy
- Build and maintain positive relationships with internal teams and external agencies
- Lead cross-functional marketing projects where required
- Meet and exceed student enrolment KPIs
- Other duties as assigned
- Tertiary qualification in Media, Marketing, Business, IT or a related field of study (preferable)
- Strong numerical reasoning and analytical capability
- Confident engaging with stakeholders and ability to clearly communicate technical issues
- Advanced knowledge of Excel
- Working knowledge of Google Analytics and Google Tag Manager
- This role involves close collaboration with our colleagues, university partners and managers based in Australia. As such, candidates should be comfortable with coordinating across time zones and exhibit flexibility to effectively accommodate the time zone difference
Benefits and Rewards:
- Opportunity to chose how you work - in office, hybrid or remotely
- Comprehensive online remote training.
- All the necessary equipment for success.
- Clear career progression pathways.
- Paid Mental Health days for your well-being.
- Toolkits for Digital Health and Mental Health support.
Why Keypath?
- Embrace Your Authentic Self: A supportive culture recognized as a top workplace (Ranked #8 on 2023 the Best Places to Work Australia©).
- Global EdTech Leader: Join an industry on the rise.
- Continuous Growth: Upskill through discounted study opportunities.
- Transform the World: Contribute to upskilling and reskilling globally.
- Make an Impact: Help solve future economic and social challenges.
Join Keypath and make a difference. We welcome applicants from diverse backgrounds and offer inclusive support throughout the recruitment process.
Apply now to unlock your potential with Keypath!
