PPC Manager

At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online. 

Our unique data and solutions empower over 4,300 customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies.

In 2021, we went public on the New York Stock Exchange, and we continue to reach new heights! Come work alongside Similarwebbers across the globe who are bright, curious, practical and good people.

We are looking for a PPC Manager to join our Paid marketing team.

This role will report to Director of User Acquisition. 

Why is this role so important at Similarweb?

You will be a part of leading, strategizing, and owning the Similarweb acquisition marketing channels and team, driving flawless execution and growth.

Identifying new sources of acquisition, researching new media areas, and using revolutionary creativity and messaging to increase spending efficiency.

Turn user data into personalized, contextual, real-time insights to power customer interactions and acquisition flows.

Own monthly spending, set annual and quarterly KPIs, and also track results on a weekly, monthly, and quarterly basis that provide insight into sales/revenue targets.

Build strategic and trusted relationships across the organization, particularly with Design, Analytics, Finance, and Product.

So, what will you be doing all day?

Here are 5-6 key responsibilities for a PPC Manager at Similarweb:

1. Campaign Strategy and Planning: Develop, implement, and own comprehensive PPC campaigns across various platforms (Google Ads, Bing Ads, social media, etc.) to drive user acquisition and meet company goals.
2. Ad Copy and Creative Development: Collaborate closely with the creative team to develop compelling ad copy and design effective visual creatives that align with the brand’s messaging and objectives. Provide clear instructions and feedback to ensure creatives meet campaign goals. Continuously test and refine ad elements in partnership with the creative team to improve click-through rates and conversions.
3. Performance Monitoring and Optimization: Monitor campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) and use data-driven insights to optimize campaigns for better performance. Implement A/B testing and other optimization techniques to maximize ROI.
4. Budget Management: Allocate and manage campaign budgets effectively to ensure optimal spend and performance. Monitor daily and monthly budgets and make adjustments as needed to avoid overspending and achieve financial targets.
5. Reporting and Analysis: Generate regular reports on campaign performance, providing insights and recommendations for improvement. Present findings to stakeholders and use analytics tools to track progress and make data-driven decisions.

This is the perfect job for someone who:

       1.3+ years of Proven experience managing PPC campaigns across various platforms, including Google Ads, Bing Ads, Facebook Ads, and other social media advertising channels. Familiarity with platform-specific best practices and ad formats.

1. Strong analytical skills with experience using analytics tools such as Google Analytics, SEMrush, or SimilarWeb. Ability to analyze campaign performance data, generate insights, and make data-driven decisions to optimize campaigns.
2. Demonstrated experience in managing and optimizing large-scale advertising budgets, ensuring efficient allocation of resources to maximize ROI.
3. Experience with A/B testing methodologies and tools (e.g., Google Optimize, Optimizely) to conduct experiments and optimize ad elements, landing pages, and overall campaign performance.
4. Excellent communication and collaboration skills with experience working cross-functionally with creative teams, developers, and other stakeholders to achieve campaign objectives. Ability to provide clear instructions and constructive feedback.

**At Similarweb, collaborating with our colleagues in the office creates a more connected, unified culture. Our best work is a product of our face-to-face collaboration, with the ability to work partially from home.**

Why you’ll love being a Similarwebber:

You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You’ll find a home for your big ideas:  We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization. 

We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.

Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. Our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.