The Portfolio Marketer reports to the Global Head of Marketing for Service Lines and Partnerships, and is a strategic role that works in collaboration with a global team of service line SMEs to develop and market compelling solutions and articulate the unique value of a portfolio of priority propositions (services) to our customers. You will be a key member of our Global Customer Marketing & Insights team and work with cross-functional marketing teams and access to agency support to deliver key outcomes

Job responsibilities

You will be a strategic partner to our global service line leads, building and executing the go to market strategy and helping Thoughtworks achieve its business goals. You will be accountable for developing customer-centric marketing strategies that will ensure you achieve agreed KPIs and goals.
You will build strong relationships with internal stakeholders, including Service Line Leads, product managers, and Global Campaign Center and other marketing colleagues to ensure alignment on marketing objectives and strategies. This will require strong stakeholder management skills: success in this role is dependent on your ability to manage expectations while building strong relationships with senior stakeholders, as well as the ability to inspire and motivate marketing colleagues.
Working with colleagues and stakeholders you will develop a comprehensive portfolio of marketing strategies aligned with business goals and market trends, and drive a consistent and effective go-to-market strategy for each service or solution.
You will collaborate with our Insights team to conduct market research to identify emerging trends, competitive landscape, and client needs, providing valuable insights for product positioning and strategy. A data-led marketer, you must also be able to independently carry out web-based research and be able to interpret and understand data to generate actionable marketing insights.
Collaborating with cross-functional teams to understand the unique value propositions of our services, you will develop compelling messaging and positioning, to ensure clarity and differentiation in the market. You will also work closely with colleagues in Service Lines and Partnerships to ensure relevant accelerators, offers and partner capabilities are embedded in every marketing campaign.
You will create compelling and engaging content for various marketing channels, including website, paid media, social, collateral, and presentations, that resonates with our target audiences. You will lead the development of marquee content with partners and 3rd party vendors as agreed with marketing leadership, whilst directing Thoughtworks’ content teams and personally creating BAU content (e.g. blogs, web pages, articles, social posts).
You will develop tools, materials, and training programs that empower Demand colleagues and CLTs to understand and communicate the value of our services and solutions to clients.
Collaborate with Thoughtworks digital marketing team.You will raise awareness of our service line offerings across multiple channels including Thoughtworks.com, social accounts, paid media, and search (including ‘always on’ campaigns). You will support regional marketers and demand teams to strategically bring service line offerings to existing accounts and new pursuits, through bottom of funnel activities.
You will monitor and analyze the performance of marketing channels and campaigns (including website performance), using data-driven insights to optimize strategies, improve overall effectiveness and achieve your goals.This will include providing regular (quarterly) reporting on performance and learnings of your portfolio marketing activity to senior stakeholders.
Finally, you’ll support and model the execution of Portfolio Marketing best practices globally.

Job qualifications

Technical Skills

You are results driven, resilient, and not easily dissuaded by hurdles or setbacks.
You are enthusiastic and self-directed, with the ability to execute as well as step back and look at the bigger picture.You are a stronger communicator and influencer and are able to connect with internal and external stakeholders with ease, from local developers to far-flung marketing colleagues.
You have fantastic project management skills and can coordinate multiple work streams in parallel.
This is not a copywriting role, but you must have copywriting skills; you must be able to copywrite BAU content and assets including social posts, blogs and short articles.
You thrive in an unstructured environment; you find your own growth opportunities and are happy to determine your own path amongst the ambiguity.You have good intuition, but you trust data more. You define opportunities and problems, collect and analyze data, establish facts, and make conclusions.
You are able to deftly juggle multiple balls, organize, prioritize, and above all, believe in yourself.
You are not someone who spends months perfecting a beautiful plan. We work light and fast, we plan at a broad brush level with the entire business, and dive in in the near term. Our world changes too fast to plan years ahead.
You are not someone who expects a drove of agencies to support you on strategy, or to drive your opinion. We’re hiring you, for you, not for your vendor connections.
You are not a 'ta da' marketer. We don't work as individual contributors who showcase finished work. We build our plans together, most typically in a lightweight way.
Minimum of 10 years experience in the marketing / sales function Minimum of 5 years experience with service line / portfolio marketing and B2B marketing experience.

Professional Skills

Experience developing service-based value propositions and taking them to market.
Experience in marketing digital transformation/ technology consulting services preferred.
Experience creating and executing global marketing campaigns.
Work, passion, or insights in the technology / digital industry.

Other things to know

Learning & Development

There is no one-size-fits-all career path at Thoughtworks: however you want to develop your career is entirely up to you. But we also balance autonomy with the strength of our cultivation culture. This means your career is supported by interactive tools, numerous development programs and teammates who want to help you grow. We see value in helping each other be our best and that extends to empowering our employees in their career journeys.

About Thoughtworks

Thoughtworks is a global technology consultancy that integrates strategy, design and engineering to drive digital innovation. For 30+ years, our clients have trusted our autonomous teams to build solutions that look past the obvious. Here, computer science grads come together with seasoned technologists, self-taught developers, midlife career changers and more to learn from and challenge each other. Career journeys flourish with the strength of our cultivation culture, which has won numerous awards around the world.

Join Thoughtworks and thrive. Together, our extra curiosity, innovation, passion and dedication overcomes ordinary.

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