Regional Planning Account Manager

Job title: Regional Planning Account Manager, ESO (Ford)

Group: Mindshare Worldwide

Reports to: ESO Planning Account Director

Mindshare is global media agency designed to make media exciting, fun and life changing. For the last 20 years our values of Speed, Teamwork and Provocation have guided our 10,000 people who work with some of the world’s best brands and companies. Located in 116 offices across 86 countries, we are the largest media agency in GroupM, WPP’s media investment management arm, which is the #1 media holding group globally. Mindshare Worldwide is the headquarters for Mindshare based in London. We are a team of 400+ people, co-ordinating media campaigns for our global clients. 

Learn about our culture and values and meet some of our people here.

Want to see some of our award-winning work? Click here

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development whilst you’re with us. There’s a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our attitude is reflected in our core values of Empathy, Energy and Impact, which drive our people and our business.

We want Mindshare Worldwide to be a place where everyone feels that they belong, everyone can be themselves and everyone has the same opportunities to develop their careers. Over the last 12 months we have made important steps in progressing on our journey to a truly inclusive organisation. We have launched The Collective and have seen the birth of a range of Employee Resource Groups who have shown some amazing and inspiring work.

The Role

We are looking for a Planning Account Manager to join the Mindshare team to support Ford ESO markets (inc. Netherlands, Belgium, Norway, Finland, Poland, Romania, Greece, Czech Republic, Hungary), deliver best in class (BIC) client service, media and marketing planning expertise and operational excellence.

A digital native and expert in cross-channel video, programmatic, search and social media, you’ll own the plans for some of the markets and have close support with your Planning Director as your day to day line management.

With a strong sense of professional curiosity and interest in developing your knowledge of issues within the digital and media industry, you’ll provide a knowledgeable point of view on matters that are currently being debated and that directly impact our client’s broader business (not just live campaigns and markets).

Essential Criteria

• Experienced in multi market media planning & activation, with understanding of, and ability to, converse in multimarket planning concepts.
• Well versed in cross channel media planning (with a digital focus on social, search & programmatic) and knowledge in how digital and offline media connect to drive performance.
• Understanding of both upper and lower funnel demand media planning capabilities and how to take comms planning principles into activation plans fluidly.
• Experience in campaign reporting to clients and understanding relevant media KPIs linked to campaign and business objectives
• Excellent client facing communication & presentation skills.
• Experience in forecasting & scenario planning across channels to deliver to client
• A thorough understanding of how digital media supports and integrates with other media channels, both owned and paid and a collaborative approach to working with specialist teams to design plans.
• Capability to withstand challenges on proposed planning views and decisions
• A natural problem solver who is able to prioritise and multitask, whilst adding value to the immediate and wider teams.
   

Desirable Criteria

• Hands on knowledgeof planning tools such as yougov, search trends, internal reporting dashboards, data visualization & analysis tools
• Ability to advise on planning approaches
• Consultative approach to client engagement, media planning & measuremnt
• Established connections and contacts within the local network.

Responsibilities

A key member of the media planning team on the account, this person will be responsible for:

• Strong collaboration across core disciplines with an understanding of the connection between planning, strategy & activation.
• Develop the Communications plan and brief channel experts for detailed media executions.
• Partnership with Activation teams to translate 360 plans into meaningful, integrated, biddable and locally relevant direct buys to meet KPIs & outcomes.
• The go to source for channel planning and performance for continuous improvement.
• Lead day-to-day contact with local market clients
• Be responsible for delivering client KPI’s, results and targets for selected local markets (with support from the Planning Director)
• Deliver the highest level of account management (meeting deadlines, reporting accuracy, project management)
• Present communications recommendations, ideas, and implementation plans to clients.
• To research new media ideas and opportunities including growing your own network of trusted media owners.
• Deliver insightful reportingand providing advice on how to optimise performance across all media channels.
• Detailed and up to date knowledge of the client’s business, objectives, key personnel,structure, competitors and marketplace.
• Organising reporting for all campaigns (on pre agreed cadence).
• Ownership and resolution of all finance, accounts and invoice queries for selected local markets

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