Planning Executive

Planning Executive

 

About the role:

 

The planning team are the guardians of creating industry leading, unrivalled work at Wavemaker. We are the central conduits to all specialists, striving to push boundaries and have a positive impact on consumers and brand.

 

Wavemaker UK is looking for a Planning Executive to join our growing planning team, to support the planning team and give your career a flying start in the media industry.

 

In this role, you will:

 

Media planning craft:

• Develop a baseline of media planning knowledge across channels.
• Learn about DE+I planning and carbon conscious media.
• Learn and use media systems and tools including, but limited to, TGI, Pathmatics, Wavemaker Architect, AdIntel, etc.
• Run and analyse reports including competitive, audience insights, etc.
• Need an inquisitive and curious mindset, wanting to understand and learn more about media planning.
• Build your own knowledge by staying on top of the latest trends and news impacting the media industry.

 

Campaign management:

• Learn the fundamentals of effective campaign management including updating schematics, providing media plans to clients, chasing creative, etc.
• Assist with financial processes e.g. PO trackers, bookings, reconciliations, queries.
• Work closely with activation teams to deliver responses and tactical plans.

 

Effective communication:

• Update internal and external status reports.
• Coordinate the regular meetings with the client and creative agency and collation of documents for those meetings.
• Work with your line manager to your objectives and goals in line with your role and agency vision.

 

Core skills:

 

Practice Area Knowledge – Fundamental

• Have a basic understanding and competence in MS Office – PowerPoint and Excel in particular.

•          Develops an awareness and curiosity about media and marketing industry including trends and challenges or concepts.

•          Researches wider industry and shows ability to summarise  information into findings to be shared.

•          Develops a broad understanding of industry tools, technology, techniques and systems as well as application. E.g TGI, Adintel, Pathmatics

•          Can run simple tasks independently and either present to clients direct or package for wider team.

 

Problem Solving – Fundamental

•          Asks questions and performs routine or basic analysis to define problems.

•          Generates some solutions in own area of work and suggests additional sources of information to further investigate problems.

•          Seeks a variety of perspectives and inputs and probes for more information to fully understand the problem and wider impact.

•          Provides communication support for troubleshooting issues internally and externally with third parties.

•          Develops a broad understanding of industry tools, technology, techniques and systems as well as application. 

•          Can run simple tasks independently and either present to clients direct or package for wider team.

 

Stakeholder Relationships – Fundamental

•          Has a good understanding of how the agency operates and works with their clients.

•          Knows about the client’s business and who the key decision makers are there.

•          Has good understanding of agency and client and their business goals and challenges.

•          Builds a working knowledge of market trends effecting the client (and agency).​​​​​​​

•          Responds to stakeholder requests in an accurate, timely and professional manner and seeks to have a good understanding of client needs and challenges.

Effective Communication – Fundamental

•          Seeks relevant information to ensure own understanding of complex information.

•          Assists team members in the creation of routine communication materials (e.g., policies & procedures, guidelines, presentations, messages).

•          Provides accurate information and learns how to simplify complex information.

•          Adapts communication style and method to the audience. ​​​​​​​

•          Applies subject matter knowledge to answer technical questions clearly and concisely and limits jargon.

Campaign Management – Fundamental

•          Learns and demonstrates a concern for what is expected regarding accuracy and thoroughness, so that sufficiently detailed information is logged correctly. 

•          Manages the implementation of campaigns, including compliant approvals and finance.  E.g PO and creative trackers

•          Delivers accurate reports with basic insights.

•          Assesses the relative importance of tasks and activities assigned.

•          Applies judgment to make trade-offs on time when faced with competing demands.

•          Demonstrates ability to manage several tasks and meet deliverables with minimal error.

•          Is responsible for status sheets.

Compelling storytelling – Fundamental

•          Demonstrates curiosity and asks questions to understand the purpose of different sources in story development and how to build a story.

•          Starts to adapt communication style and method to the audience.

Ideas Creation – Fundamental

•          Demonstrates curiosity by asking questions around communication frameworks, plans, approaches, trends and innovations.

•          Demonstrates willingness to input into new projects and ideation sessions.

Comms Planning – Fundamental

•          Assists in the development of communications frameworks and cross media strategy.

•          Supports with data reporting, audience intelligence and production of client facing presentations. E.g competitives

•          Has basic understanding of media channel dynamics and can discuss how each channel might add to the overall plan.

About Wavemaker UK:

 

Wavemaker is a global media agency. We believe there is a better way to grow. By leveraging our deep understanding of audiences, Provocative Planning process and the world’s largest database of purchase journeys, we deliver exceptional growth for clients including Audible, Nationwide, Danone, Asahi and Morrisons. 

 

Unlike traditional linear media planning, our modular approach combines machine learning and human intelligence to unlock, maximise and transform growth for the world’s leading brands and businesses. 

 

A part of GroupM, WPP’s global media investment management company, our 7,650 people across 88 markets are defined by their attitude of positive provocation, which means:

 

•        deep knowledge of our clients’ business 
•        the confidence to challenge what’s gone before 

•        the support to go further than we thought possible.

 

Discover more at wavemakerglobal.com/uk or follow us @WavemakerUK. 

 

We are an equal opportunities employer and support the life choices of our employees

All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.

We support the life choices of our employees, offering generous family and carer friendly policies.