Planner Buyer - EMEA

MEDIA PLANNER BUYER, ESSENCEMEDIACOM WW – DELL EMEA

EssenceMediacom is GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.

Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics, and creative technology DNA with EssenceMediacom’s scaled multichannel audience planning and strategic media expertise.

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks, and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning.’ We aim to ensure our people fulfil their potential by investing in their whole-person wellbeing, careers, and capabilities, which in turn helps grow our clients’ businesses.

EssenceMediacom, with 10,000 people across 120 offices in 96 markets, is one of the world’s leading communications specialists, with billings of more than US$21 billion (Source: COMvergence, 2021). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, and Sony.

Find out more at www.essencemediacom.com. Alternatively, follow us on LinkedIn, Twitter, Instagram, or Facebook.

Reports to: EssenceMediacom Dell EMEA account team leadership

The role

We are seeking a highly motivated and organized Planner Buyer to join our Dell Technologies EMEA team at EssenceMediacom London. As a Planner Buyer, you will be responsible for supporting the team with the planning and buying of media for our clients. This includes activation and efficient running of campaigns, negotiating with media vendors, analyzing data, and presenting recommendations to clients. You will also be trained by our team to develop responsibility for maintaining client relationships and working closely with other specialist teams within the agency.

This role will allow you to develop an understanding of Tech, B2B and Ecommerce marketing principles that are a key part of Dell’s success as a company, as well as how the media market operates, plus a good skillset in negotiation. There is a particular need for Dell Technologies in EMEA to provide a best-in-class evolution of approach to digital innovation, building on our ways of working with vendors in a bespoke way based on our client’s needs, but also provide new strategies and recommendations with the cookieless future impacting some existing elements of our approach

Key Responsibilities:

• Coordinate planning activities between clients and internal stakeholders
• Develop media plans in line with strategic guidance developed by the Associate Director and Media Manager
• Understand and implement the team’s best in class planning processes we have bespoke built for Dell, which the candidate will be trained on in the role.
• Interpret client briefs to develop an implementation plan.
• Participate in client calls/meetings as required and contribute to presentation production.
• Identify key risks to the delivery and performance against client briefs regularly and manage solutions to mitigate such risk, with support from their line manager.
• Contribute constructively to the identification and improvement of central processes which could deliver higher performance.
• Remain up to date with market trends and media owners’ offering to advise on future planning strategy.
• Understand the markets and customer demographics.

Skills, Behaviours and Experience Required

• Team player with excellent people skills
• Analytical with a honed ability to problem-solve
• Ability to think strategically
• Demonstrate excellent competency of using Microsoft Excel, Word, and PowerPoint
• Strong attention to detail
• Effective and efficient working style
• Technically minded yet service-industry-suited with the potential to develop into client leadership and more advanced staff management roles
• Excellent written & verbal English language skills/grammar; a strong communicator

What we can offer you.

-Company pension scheme

-Private medical insurance

-25 days holiday (increases with length of service)

-Life assurance

-Permanent health insurance

-WPP share options scheme

-Discretionary bonus scheme

-Free eyecare vouchers and money off glasses

-Extensive training and development

-Corporate gym memberships

-Cycle to work scheme

-Interest free travel loan

-Free breakfast (cereal and fruit)

-Smart shopper (online discount on a variety of products)

Sounds good? We’d love to hear from you!

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