Customer Engagement
- Assess customers’ needs and present suitable promoted products to meet healthcare needs of patients
- Effectively communicate product information and positively influence HCPs’ prescribing habits utilizing patient centric selling skills
- Conduct marketing-related activities such as round table discussions, product presentations, etc. to HCPs to drive brand adoption
- Coordinate with HCPs regarding matters related to promotions
- Act as company representative to hospitals, clinics, eye centers, and training institutions and ensure good business relationships with their HCPs
- Resolves customer complaints by investigating such concerns, developing solutions, preparing reports, and making recommendations to line manager and subject matter experts
Territory Management
- Drive sales performance of assigned territory
- Properly manage company resources (i.e., revolving funds, activity budgets, credit cards, fuel allocations, company car, mobile plans) while driving sales performance to achieve optimal profitability
- Ensure that the monthly target number of calls is achieved, whether by face-to-face or virtual calls
- Keep detailed records of all HCPs within their assigned territories.
- Ensure that all relevant data is captured and updated in the customer management system (CRM)
- Expand new business and optimize current sales channel. Focus sales efforts by analyzing existing and potential customers
- Negotiate product inclusion with hospitals, pharmacies, and eye centers
- Plan work schedules and weekly and monthly timetables. Discuss future targets with the sales manager
- Ensure good inventory of product supplies by maintaining an accurate sales forecast
- Conduct risk assessment of territory to ensure safety of itinerary
Data Reporting and Analysis
- Analyze and track data regularly pertaining to sales KPIs and send weekly/monthly/quarterly report to District Sales Manager and SFE.
- Maintain data integrity and consistently provide accurate reports
- Ensure proper and timely maintenance of all relevant data into reporting platforms, e.g., sample distribution, post-call analysis, etc.
- Ensure proper targeting and segmentation by analyzing HCP profiles
- Analyze data provided by SFE to see trends and implement possible sales tactics to achieve sales target and drive high market share
- Participate in business reviews to present territory data and tactics to local sales leadership team
Marketing Management
- Drive brand performance in territories to ensure high market share
- Maintain up-to-date Product Knowledge and have mastery of product and disease knowledge to uncover the needs of patients through HCPs
- Work with team members and Marketing to develop strategies and implement brand strategies to ensure a consistent marketing message
- Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, and merchandising techniques
- Providing relevant feedback on marketing strategies and recommend changes through evaluation of strategies’ results and competitive developments
- Graduate of bachelor’s degree in business or any health allied course (i.e., Medical Technology, Nursing, Pharmacy, etc.)
- Preferably at least 2-year experience as a medical sales representative or similar role
- Familiarity with databases, analytics, product lines, and latest medical issues
- Knowledge of MS Office and CRM tools
- Excellent verbal and written communication skills
- Excellent teamwork and networking skills with strong negotiation and sales skills
- Achievement-driven with a customer service orientation and a track record of outstanding customer feedback
- Ability to drive business results through building effective partnerships with relevant stakeholders
Ability to travel frequently
Grow your career at Santen
A career at Santen is an opportunity to make a difference. Through our long-term vision outlined in Santen 2030, we are committed to be a Social Innovator - addressing the social and economic needs of people with visual impairments. We have team members around the world using their diverse talents to unlock new modalities and drive innovations for patient outcomes, education and treatment. At Santen, we believe in empowering all our team members with flexible ways of working and a highly inclusive work environment.
The Santen Group is an Equal Opportunity Employer. We are committed to building diverse teams and ensuring a safe and inclusive physical and virtual workplace for every one of our team members. All employment decisions are based on business needs, role requirements and individual qualifications regardless of race, color, ethnicity, national origin/ancestry, religion, sexual orientation, gender, gender identity/ expression, age, disability, medical condition, marital status, veteran status, or any other characteristic protected by law.
#SW-LI
