Performance Video Manager

At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together.

More than 1/3 of all food produced in the world is wasted. And that has a huge impact on the health of our planet. 10% of greenhouse gas emissions come from food waste and loss.

Through our marketplace app, we connect businesses that have unsold, surplus food, with consumers who can buy and enjoy it at ⅓ of retail value. We are a certified B Corporation with a mission to empower everyone to take action against food waste. Alongside our marketplace app, we create educational tools, explore new business solutions, and influence legislation to help reduce food waste.

We’re growing fast: Our community of 108 million registered users and 245,000 active partners across 19 countries, have together already saved 108 million meals from going to waste!

In 2023, Too Good To Go was recognised on Fortune's acclaimed 'Change the World' list, named as one of Deloitte's 'Best Managed Companies' and won a coveted 'Cultural Impact Award' at the annual Apple App Store Awards.

We’re looking for an exceptional Performance Video Manager to join the Global Marketing superstar team at Too Good To Go in Copenhagen, London or Madrid.

Your Mission

As a Paid Video Performance Manager, you’ll combine creative and analytical expertise to produce impactful video content that enhances our paid social and digital campaigns. You'll play a key role in shaping our paid creative strategy and developing streamlined workflows, ensuring our approach is both effective and scalable. By integrating data analysis, iterative testing, and user feedback, you’ll drive measurable results and continuously optimise for engagement, reach, and conversion.

Your Role

• Optimise for Performance: Leverage data insights to create video ads that drive key metrics like conversion, engagement, and brand awareness.
• Develop Strategy and Workflow: Collaborate with the team to refine our paid video strategy and establish workflows that maximise creative impact.
• Edit and Enhance Video Content: Work with content created by our Content Creators and internal Video Team to produce high performance videos that align with our brand’s mission and tone of voice.
• Cross-Team Collaboration: Partner closely with the creative, marketing, and paid media teams to ensure video content maximises conversion rates and ROI.
• Content Management: Keep an organised, accessible library of assets and clips, enabling effective reuse based on performance data.
• UGC Integration: Strengthen authenticity by incorporating user-generated content into our paid video strategy, continuously refining our UGC approach.
• Data Analysis and Reporting: Track and report key video metrics (views, engagement, retention, conversions, ROI) to understand and improve content effectiveness across placements and formats.
• Stakeholder Communication: Present creative concepts, storyboards, and insights to the Creative, Lead Generation, and User Acquisition teams to demonstrate the strategic impact of video content.

What You’ll Bring

• Proven Experience: A strong background in performance marketing, ideally with experience from a consumer app or creative agency.
• Creative Vision: Expertise in creating high-performance creative content for paid channels with a flair for innovative, problem-solving approaches.
• Analytical Mindset: Skilled in data analysis to drive creative decisions, with a firm grasp on KPIs for video performance, as well as audience and market analysis.
• Channel Expertise: Knowledge of paid digital channels, including social media, display, and programmatic video.
• Platform Proficiency: Familiar with ad tools on platforms like Meta, TikTok, and Google Ads (YouTube).
• Creative Strategy for Performance: Proven experience in crafting ad creatives optimised for reach, engagement, and conversion.
• Data-Driven Decision-Making: Ability to interpret performance data to adjust strategies and boost campaign effectiveness.
• Algorithm Insight: Knowledge of how algorithms prioritise content for reach and impressions on various platforms to optimise ad visibility.
• Testing and Iteration: Experience with A/B testing and iterative design, adapting content based on metrics and user feedback.
• Strategic Thinking: Ability to define and lead creative direction, adapting to evolving trends and audience insights.
• Cross-Functional Collaboration: Skilled in working with paid and brand teams to align creative strategies with broader goals.

Technical Skills

• Proficiency in Adobe Premiere Pro, After Effects, Illustrator, and Photoshop.

Our values:

We Win Together

We Raise the Bar

We Keep It Simple

We Build A Legacy

We Care

What we have to offer 

A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role.

Working alongside an international community of users, partners and 1,200+ colleagues across 19 countries that are on the same important mission.

Personal and professional development opportunities in a fast-paced scale-up environment.

An inclusive company culture where you can bring your authentic self to work

A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care.

Benefits

Enjoy hybrid working from our great offices, at home or abroad.

Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave

Health insurance and pension plans (subject to country of employment).

Additional days off for significant life events

CELEBRATE & SOCIALISE

Regular social events like summer and winter parties.

Coffee, snacks and fully-equipped kitchens.

Get to know our community with a monthly free Surprise Bag

Paid volunteer time through our Shareback volunteering programme

Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups 

How to apply

We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.

Submit your CV and Cover letter in English.

Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.