About the company
Founded in Hong Kong in 2013, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving orders every day. We are revolutionizing the logistics industry by directly connecting customers and drivers through our technology. With 1600+ employees spread across SEA and LATAM, our company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since. At Lalamove we are characterized by living our values: passion, humility, grit and execution. So If you are an experienced, self-motivated, and innovative marketer or growth manager, we are waiting for you.
About the role: This role offers an exciting opportunity to drive impactful marketing initiatives. As the Performance digital Specialist rof the local marketing team for Lalamove Mexico, you will oversee all digital aspects of marketing, including building brand awareness and driving growth through the acquisition of new users and drivers.
To be part of our team, you’ll need:
Bachelor’s degree in Marketing or a related field.
Seniority of 3+ years with proven experience in Performance marketing and digital marketing in general,
Proficient with marketing technology tools and able to turn marketing data into actionable insights.
Data-driven with proven experience deriving marketing opportunities and strategy through data analysis and working in an ROI-driven organization.
Previous experience in acquisition, digital and offline marketing,
-Experience with paid media, content strategies and reporting insights.Graduated in Marketing,
-Advertising, Engineering or similar (is a plus)
Excellent verbal and written communication skills in Spanish and English.
What you will do:
Strategic Planning: Support the team with data and insights to build the company’s acquisition strategy in Mexico.
Plan and execute Digital Marketing strategies: Create and execute the digital marketing plan for paid media in social networks, SEO, SEM and setting up campaigns on tools.
Constant monitoring and development of optimization strategies for paid campaigns on Google, META, ASA, DV360, TikTok and programmatic media to ensure planned KPI´s achievement.
Provide paid media analysis to support Mexico’s direction and present weekly and ad-hoc performance reports to share with stakeholders.
Monitor growth KPIs (CAC, CPL, CPV and others) and performance A/B testing to validate hypotheses.
Budget Management: Manage and allocate paid media budgets effectively across channels and ensure proper pacing.
Develop acquisition communication ideas, coordinate its development and execution in campaign materials and multiple ad formats ensure campaign best practices.
Support Marketing and Operations departments to achieve user and driver base growth.
Identify opportunities for brand positioning with potential content, creatives, keyword trends and other improvements.
Join weekly review meetings with the Hong Kong team, implement change requests and monitor their impact.
Discover and and kickstart new digital acquisition channels for paid campaigns expansion.
Support in creating strategies for supply and demand leads acquisition, and mobile app install and conversion.
Experience with conversion tracking and attribution measurement systems to ensure accurate insights into user behavior.
Here’s what we offer to meet your needs:
Competitive salary to negotiate depending on experience
Vacation days according to the law
Meal vouchers
Transportation allowance
Health and dental benefits
If you are interested in our job opportunity, apply here or send us your CV in English to: claudia.sanchez@lalamove.com or send WA to 55 6702 4569.
