Performance Marketing Specialist - Social Media (B2B)

About Us

The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find an empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It’s a job that’s never mattered more, and a career that can take you anywhere you want to go.

Our commitment to diversity and inclusion in the workplace

At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

The Role

As the Performance Marketing Specialist - Social Media (B2B), you will support the Digital and Performance Marketing team in the day-to-day planning, execution, and management of B2B social media campaigns. These campaigns will span across a portfolio of events in various sectors such as banking, finance, healthcare, sports, and tech, and channels like LinkedIn, Twitter, Meta, YouTube, and TikTok.
You will be responsible for writing copy, crafting custom content, as well as analyzing and reporting on campaigns. You will be responsible for maintaining FT Live's social media standards and staying up-to-date with current trends, while sharing useful insights with other teams as needed. Additionally, you will assist in A/B testing initiatives and adopt new technologies that support digital transformation.

Responsibilities

• Develop, implement, and coordinate all B2B social media campaigns on various platforms (LinkedIn, Twitter, Meta, YouTube, TikTok).
• Create tailored content, applying tools like Canva, Figma, Premiere Pro, and Photoshop Illustrator.
• Conduct regular analysis and reporting on campaign performance, utilising Sprout Social and inputting data into Google Sheets.
• Stay informed about FT Live social media standards, trends, policies, and effective strategies, and share updates with relevant parties.
• Communicate with collaborators and customers about ongoing campaign performance and potential future prospects.
• Collaborate with team members to ensure campaign plans are achievable and on track.
• Support A/B testing initiatives to optimise campaign performance.

Required Experience

• A passion for news and media, with a strong alignment to the FT’s values: integrity, ambition, curiosity, trust, inclusion, and subscriber focus.
• 1-2 years of B2B social media experience (client or agency) in the planning, execution, and management of campaigns across LinkedIn, Twitter, Meta, YouTube, and TikTok.
• Strong project management or organisational skills, with the ability to manage multiple projects and meet deadlines.
• Knowledge of native editing suites within platforms like TikTok and Instagram Reels.
• Proficiency in copywriting and the ability to build innovative content aligned with performance KPIs.
• Analytical skills with experience using social listening and analytics tools.
• A mentality that values trial and error and the drive to offer novel ideas and solutions.
• A proactive attitude and ability to thrive in a fast-paced, collaborative environment.
• A confident communicator and natural collaborator, with experience working in cross-functional teams.

What’s in it for you? Our Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced parental packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here.

Further Information

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, [email protected] and a member of our team will be happy to help.

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