At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia and now have our sights on taking our best in class technology to the rest of the world. And we need your help to get us there!We are growing in Mexico and are looking for a Performance Marketing Senior Associate to be based in Mexico City. The ideal candidate has experience in fast-paced, dynamic environments and can help scale and manage our rapid growth across Mexico.
Main REsponsabilities / What You Will Do:
- Strategic Planning: Support the team with data and insights to build the company’s acquisition strategy in Mexico.
- Plan and execute Digital Marketing strategies: Create and execute the digital marketing plan for paid media in social networks, SEO, SEM and setting up campaigns on tools.
- Constant monitoring and development of optimization strategies for paid campaigns on Google, META, ASA, DV360, TikTok and programmatic media to ensure planned KPI´s achievement.
- Provide paid media analysis to support Mexico’s direction and present weekly and ad-hoc performance reports to share with stakeholders.
- Monitor growth KPIs (CAC, CPL, CPV and others) and performance A/B testing to validate hypotheses.
- Budget Management: Manage and allocate paid media budgets effectively across channels and ensure proper pacing.
- Develop acquisition communication ideas, coordinate its development and execution in campaign materials and multiple ad formats ensure campaign best practices.
- Support Marketing and Operations departments to achieve user and driver base growth.
- Identify opportunities for brand positioning with potential content, creatives, keyword trends and other improvements.
- Join weekly review meetings with the Hong Kong team, implement change requests and monitor their impact.
- Manage deals and performance with programmatic partners to expand acquisition channels.
- Support in creating strategies for supply and demand leads acquisition, and mobile app install and conversion.
- Experience with conversion tracking and attribution measurement systems to ensure accurate insights into user behavior.
What We Look For:
- Proactive and problem solver.
- Hands-on.
- Team Player.
- Has attention to detail and is client-oriented, coming up with solutions that fulfill users and driver’s needs.
- Excellent communicator
- Flexible and self-guided, knows how to act in a constant change environment.
- Data Driven: Experience with Excel or Looker Studio (data manipulation, pivot tables and dashboards).
- Knowledge and experience with programmatic media, DSP, MMP platforms and Google Ads Editor is a plus
What We Seek:
- 5+ years of experience with performance marketing campaigns.
- Experience with paid media, content strategies and reporting insights.
- Graduated in Marketing, Advertising, Engineering or similar.
- Advanced English.
