We are looking for a specialist Performance Marketing Manager to drive our marketing campaigns via paid marketing activities focusing specifically on the growing demand in Mobile Apps. This is a unique role and we are looking for a new team member with passion for App. marketing.
The successful applicant has responsibility for ensuring our paid marketing is delivering the predicted return. This role will play a critical role in Omio’s success, as our ultimate objective is to deliver a complete and pleasant experience for our customers and enable our revenue growth.
The position is based in Berlin and we offer a hybrid working model (50% in the office, 50% working from home).
As a Performance Marketing Manager at Omio, you will work on:
Plan, implement and manage app campaigns of one of the largest channels of the company across different markets and countries.
Build and execute roadmap to improve the app tracking, measurement, and optimization infrastructure
Develop and execute App strategy to build efficient User acquisition and Retargeting campaigns
Be responsible for managing campaign performance on several advertising platforms (e.g. Google, Apple search ads, Meta, TikTok, Snapchat etc)
Collaborate with our Marketing, Engineering, and BI teams to develop and maintain optimization tools and reports.
Make informed recommendations to our Marketing and Product teams.
Work closely with the design team on creation of engaging campaigns and running professional A/B tests.
Work closely with the analytics team to fully understand the full customer journey funnel as well as all relevant performance KPIs.
Ensure that you keep ahead of industry best practices through research and testing.
What you should bring to the role:
An ability to plan and execute lifecycle campaigns: Understand user cohorts and journeys on Apps, from install to re-engagement
You should have knowledge of at least one of the App measurement partners (AMP) such as Adjust, AppsFlyer, Branch, Singular etc.
You have knowledge of recent developments in App measurement around ATT, SKAdNetwork Solutions, Modelled Conversions, Consent Mode, Opt-ins and GDPR.
Also you are familiar with at least one of the following platforms and tools.
○ Facebook Power Editor, Smartly or other PMDs
○ Programmatic platforms
○ Adjust or other app tracking technologies.
You are familiar with the major KPIs of the channel and metrics that influence KPI’s performance.
Extensive experience in campaign management and Automation
You have a strong analytical mindset and experience in processing a great amount of datasets and presenting insights.
Knowledge of any programming language such as python or SQL is considered to be a strong plus.
A passion for learning and growing in app marketing.
You are fluent in English, and proficiency in additional languages such as French, Spanish, and German would be beneficial.
What’s in it for you? #LifeAtOmio
This role is based on-site at Omio's modern & friendly head office in Warschauer Platz, giving you a great environment to learn, grow and develop your career, surround by like minded colleagues, this role also offers flexible working, 50% home/office.
Diversity makes us stronger
We value diversity and welcome all applicants regardless of ethnicity, religion, national origin, sexual orientation, gender, gender identity, age or disability.
Intrigued? Apply here.
Recruitment scams: Important notice
Protect yourself from scammers, Omio wants to ensure your ongoing safety during the application process at Omio. Please keep in mind of potential scammers impersonating Omio recruiters (mainly via a global professional networking site, and messenger app's).
Remember, Omio never requests payment or sensitive personal information during the recruitment process. All official job opportunities are exclusively posted on our careers page. If you suspect fraudulent activity, report it to [email protected]. Remember to cross-reference against our careers page if you question the authenticity, stay vigilant, and protect yourself from recruitment scams.
