lastminute.com group is looking for an ambitious and highly motivated Performance Marketing Lead (SEM) to join the team.
The Performance Marketing Lead (SEM) will work closely with the Head of SEM. He/she will be responsible for planning, implementing, and analyzing different business strategies across brands and products with a strong focus on the SEM channel. She/he will work in line with marketing and business objectives using Google Ads, Bing Ads, and other Performance Marketing products and tools.
The Performance Marketing Lead (SEM) will be responsible for overseeing the day-to-day SEM processes and performance metrics for a group of markets and account managers. She/he will liaise with the different teams within the company and will take over full ownership of strategy and coordination for one of our key products as well as leading a variety of SEM projects.
Key Responsibilities
Development of customer acquisition strategy across different products for the SEM channel.
Daily looking and monitoring of sales, profitability, and target tracking.
Deliver performance reports and insights to the team and internal stakeholders promoting new ideas and methods
Lead interaction with product owners and coordinate internally to draw an effective strategy for the SEM channel.
Identification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic at a given target.
Monitor competitive metrics (market share, competition) proactively.
Build, lead, and deploy an effective APP and mobile strategy for the business.
Development of solutions and automation processes for operational consistency and efficiency.
Deliver annual forecasts and estimation of targets.
Skills and Experience
Essential
Proven Performance Marketing experience, +5 years with a preferred focus on SEM
Advanced Excel skills in order to interpret and analyse big chunks of data from multiple sources
Very data-oriented, strong analytical and numeracy skills
Dynamic person with a data-driven approach; ability to leverage data to influence marketing decisions
Experience in managing large budgets for Paid Search campaigns
Web analytics experience, e.g. Google Analytics, etc
Good understanding of automated bidding (GoogleAds, SearchAds360, etc)
Desire to collaborate with other departments outside of SEM team in order to enhance paid search campaigns
Desirable
Minimum knowledge of Mysql, BigQuery
Understanding of A/B test tools
Experience with DSP and DMP / CDP solutions is a plus
A good understanding of App Campaigns channel is a plus
German, French or Italian as secondary language is a plus.
What we offer
By joining our company, you will have the chance to:
Join a dynamic team in an inclusive-international environment
Grow thanks to the career journey and our internal mobility perspective
Manage your own schedule thanks to the flexible start and end of the working day
Work a shorter working week (36h), of which 4 hours on Friday morning
Get focus time for learning, development and deep work on Friday mornings
Enjoy continuous training thanks to our company platform
Benefit from employee discounts on travel
Receive 2 days off per year for the purpose of volunteering
Get free snacks / fruit / hot drinks / water / beverages at our offices
