Copywriter - Performance Marketing
At Wantable, we style dream wardrobes so our customers don’t have to and each customer is as unique as their closet. As the Performance Marketing Copywriter, you’ll play a critical role by blending creativity and data-driven decision-making. We are headquartered in Milwaukee, WI, conveniently located in Walker's Point.
Who You Are:
You Roll-up Your Sleeves
You have heart and hustle, no job is too big or small for us to tackle together.
You Get Curious
You enjoy experimenting and exploring new trends, always seeking to understand our business.
You Have a Growth Mindset
You have a passion for improvement while delivering on objectives.
This job description outlines our Performance Marketing Copywriter role, which emphasizes a blend of creativity and data-driven decision-making. Here are some key aspects of the position:
Cross-functional Collaboration: The copywriter will work closely with the Creative Director, Content Director, and other stakeholders, ensuring alignment between creative vision and marketing objectives.
Data-Driven Copywriting: The role focuses heavily on crafting and optimizing copy based on performance data and strategic feedback, with the goal of maximizing conversion rates across multiple platforms.
Content Versatility: The candidate will write for both upper and lower funnel strategies, making sure the content resonates with various audience segments while driving results.
Copy Performance Analysis: Continuously track and analyze how copy performs and refine messaging based on insights, customer feedback, and industry trends.
Collaboration with Design: Ensure that copy and design are well-integrated, maintaining visual and verbal harmony across all channels.
Creative Innovation: The role requires pitching new approaches and contributing to the development of copy test plans, constantly seeking to improve copy performance through innovation.
Proofreading & Editing: There is a strong focus on proofreading to ensure accuracy, adherence to brand guidelines, and maintaining cultural relevance.
Trend Awareness: Staying current on fashion, social, cultural, and language trends is essential to ensure the copy is relevant and aligned with the brand's position in the market.
Core Competencies:
Creative and Strategic Thinking: Ability to turn content direction into high-quality, performance-focused copy.
Data-Driven Approach: Strong focus on results and performance analytics, with the ability to read and apply data to continuously improve work.
Fashion Retail Expertise: Passionate and knowledgeable about the fashion industry, bringing relevant insights to the copywriting process.
Adaptability: Ability to work efficiently in a fast-paced, digital environment and handle shifting priorities with ease.
Collaboration and Feedback:
Collaborative Mindset: Comfortable receiving and giving creative feedback, while working cross-functionally with different teams to achieve shared goals.
Curiosity and Storytelling Passion: Naturally curious with a deep interest in brand storytelling and helping bring the brand’s vision to life.
Efficiency and Attention to Detail:
Organizational Skills: Highly organized, self-motivated, and detail-oriented, ensuring that important details are not overlooked.
Commitment and Accountability: Strong ability to follow through on both verbal and written commitments.
Requirements
Required Credentials:
Portfolio: A strong digital portfolio demonstrating relevant copy experience is essential.
Education: A Bachelor’s degree or equivalent job experience is required.
Digital Copy Experience: Minimum 2 years of experience in a creative agency or related field, specifically in digital ad copy.
How We Work:
Located in Milwaukee, WI, you’ll join us in making magic at our stylish HQ with an onsite cafe.
We use Google Suite, Asana and proprietary software and analytics to make our mark.
We are unable to provide visa sponsorship. Resumes and communication must be submitted in English.
Salaried/Exempt/On-site
Please note: Candidates should be local to WI or located in a neighboring state, where frequent commute to our HQ is reasonable, i.e. Chicago, IL.
Benefits
Why Wantable?
Wantable team members enjoy free food, coffee, and drinks in our HQ's beautiful Wantable Cafe. We have a laid-back, casual environment in a state-of-the-art HQ in Walkers Point.
We offer flexible schedules, paid parental leave (mothers AND fathers), and a private room for nursing mothers.
Even more exciting: paid vacation and seven paid holidays per year, plus a 50% discount on all merchandise. You’ll be eligible for the discount on your first day.
Important, but maybe less thrilling: we have ample parking, we offer medical (traditional and high deductible), dental, and vision insurance, as well as a 401K (both pre-tax and Roth options).
