GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Performance Manager, Programmatic to join us.
Reporting of the role:
This role reports to the Head of Programmatic
3 best things about the job:
- Working in one of the most digitally advanced and forward thinking media agency that is globally connected
- Regular on job training that will be provided to ensure your success in your role
- An opportunity to work with and learn from highly experienced, action-oriented media practitioners
Measures of success-
In three months:
- Strong understanding of client business
- Build professional relationship with external vendors and lead performance-driven strategies with the clients
- A keen understanding of the various platforms and systems which power digital media in the region
- Work closely with the Hubs, Local and Global team search team to optimize overall campaign performance
- Established great working relations with senior Clients and our Client leads
- Understood key accounts and provided a POV on how to further develop them
In six months:
- Achieve target KPIs across key clients and accounts
- Up skill Performance of executives in the regional team
- Up skill planners in the local team
- Be on top of all the betas and innovations in the digital space and be able to articulate and share with internal and external stakeholders and how it could be relevant and useful to them
- Be able to quantify strategic directions for the brands
In 12 months:
- Be comfortable in developing proposals and preparing programmatic strategies in line with the overall brand objectives
- Be able to lead and provide strategic insights on Programmatic matters to the teams you work with
- Be confident in taking part in strategic meetings and support the overall digital strategy with Programmatic strategic inputs
Responsibilities of the role:
- Working with large regional budgets, lead the programmatic media strategy, planning and buying for client
- Manage a team of traders to ensure quality of media plans, campaigns are setup correctly, optimized efficiently and that deliveries are met or exceeded
- Work collaboratively with the account teams to evaluate client needs with regards to their integrated advertising objectives and goals, and to coordinate successful delivery of campaigns.
- Drive and champion programmatic media by closely working with the account team and clients through education, best practices, case studies.
- Become main point of contact and trusted advisor for regional client on all Programmatic matters.
- Ensure that the account teams and clients are up-to-date on innovations and new technologies by maintaining close relationships with all vendors (DSPs, SSPs, Exchanges, Ad Networks, Data Providers, etc)
- Contribute to evaluation of new platforms and vendor offerings through regular meetings with vendors, maintaining a record of offerings and testing of new technologies and supply sources
- Develop smooth and efficient operational processes for programmatic planning and buying across your internal team and local Mindshare markets
- Build and present strategic and/or technical documentation to teams as well as clients
What You Need:
- 6+ years of experience in media agencies working in digital role with 3+ years of programmatic experience, or ad tech company working on ad operations and campaign management
- Hands-on experience in setting up and optimizing campaigns using DSPs is preferred (The Trade Desk, DBM, Appnexus, etc.), or Adwords, proprietary Ad Network tools and other advertising self-serve tools
- Hands-on experience in ad servers (DCM), working knowledge of site analytics tools and tag managers
- Advanced Microsoft Excel and Powerpoint skills
- Client facing attitude and great communication skills, experience in managing senior clients
- Efficient worker with good time management skills; ability to work on multiple projects and campaigns while meeting deadlines
- Curious about the whole programmatic media ecosystem and excited about programmatic media as the future of media planning and buying
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
About GroupM Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
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