Exempt/Full-time/On-site
Reports to: Director of E-Commerce, DTC Brands
The Performance and Growth Marketing Manager will strategize, execute, and optimize paid digital campaigns to drive user acquisition, engagement, and revenue growth for 78&SUNNY and Interval. This role requires expertise across digital platforms and a data-driven approach to enhance campaign performance and optimize ROAS. You’ll collaborate with creative, analytics, and other cross-functional teams to exceed growth targets and ensure campaign effectiveness.
Responsibilities:
- Develop and execute a marketing strategy across paid and organic channels, optimizing customer acquisition costs as we scale.
- Continuously analyze and optimize campaigns to improve key performance metrics, including CAC (Customer Acquisition Cost), ROAS, and retention metrics.
- Oversee campaign budgets to ensure efficient allocation across platforms, focusing on maximizing return on ad spend.
- Track and report on campaign performance, generating actionable insights to inform future strategies and improve conversion rates through ongoing A/B testing.
- Collaborate with creative, product, and analytics teams to ensure campaigns reflect brand messaging, target audience, and strategic goals.
- Leverage data and customer insights to develop and refine audience segmentation strategies, crafting targeted campaigns for diverse consumer groups.
- Stay updated on emerging digital marketing trends and platforms, assessing opportunities to incorporate new channels into the growth strategy for 78&SUNNY and Interval.
- Conduct regular competitive analysis to benchmark performance, identify trends, and recommend strategies for maintaining a competitive edge.
Requirements
Skills & Requirements:
- 3-5 years of experience in performance or growth marketing, with a proven record of managing and optimizing digital campaigns.
- Experience managing large-scale paid media budgets across platforms like Meta, Google, and TikTok.
- Proficient in data-driven decision-making with familiarity in Google Analytics, Excel, and A/B testing methodologies.
- Demonstrated ability to manage large budgets efficiently to optimize for maximum ROI.
- Excellent communication skills with the ability to work cross-functionally and present data-driven insights to various teams.
- Self-starter with adaptability to thrive in a fast-paced environment, managing multiple projects and adjusting to changing priorities.
- Bachelor’s degree in Marketing, Business, or a related field preferred.
Benefits
Why Wantable?
- Be part of a dynamic, fast-growing company that has innovation and creativity embedded in its DNA.
- A chance to shape our customers’ journey and leave a lasting impact on their self-confidence, one order at a time.
- Join a collaborative environment where your ideas matter, your efforts are rewarded and you can see results in real time.
Wantable team members enjoy free food, coffee, and drinks in our HQ's beautiful Wantable Cafe. We have a laid-back, casual environment in a state-of-the-art HQ in Walkers Point.
We offer flexible schedules, paid parental leave (mothers AND fathers), and a private room for nursing mothers.
Even more exciting: paid vacation and seven paid holidays per year, plus a 50% discount on all merchandise. You’ll be eligible for the discount on your first day.
Important, but maybe less thrilling: we have ample parking, we offer medical (traditional and high deductible), dental, and vision insurance, as well as a 401K (both pre-tax and Roth options).
