Partnerships Associate Director - Global Investment

Partnerships Associate Director

Overview of job

This Partnerships Associate Director role is a key link between our Global Investment specialists and EssenceMediacom Client Account teams, working to define and deliver joint business plan (JBP) partnership opportunities for key global clients. This role will be supporting the Senior Director in the delivery of Global JBPs for PlayStation, with opportunity to work on additional clients within the group.  This role will also work in tandem with Strategy leads and Account teams to identify relevant media partners, to then develop integrated investment strategies with, delivering best in class, progressive, strategic client partnerships.

Aided by support from the team, the Partnerships Associate Director will work closely with the Snr Director and account team, to define client’s JBPs with media partners, such as Google, Amazon, Meta and TikTok, to maximise client benefits, and then work to manage deployment and delivery of these commercial and strategic benefits, throughout the year.  Cooperation with, and ordination of, local and regional market teams will be central to this, to ensure a consistent approach and successful execution of the negotiated benefits.

This role will require high levels of coordination and organization as it will involve management of a complex client and agency structure.

Partnerships Director

The Partnerships Associate Director will need to gain a deep understanding of our client’s businesses and will need to apply their digital (and to a lesser extent, offline) landscape and strategic knowledge to ensure that the client partnership team delivers the most effective plans to deliver on the client’s objectives and the changing entertainment marketing landscape.

They will be responsible for managing partner relationships and workstreams associated with the client JBPs with the key digital vendors (Meta, Amazon, Google, etc.) to ensure that our clients gain maximum benefits from trading deals brokered and JBPs. Measurement is a key part of the role, so this role is also responsible for ensuring that digital investment associated with the JBPs is tracked and reported back to the client, to ensure full transparency of pacing versus any investment endeavours in place. 

Reporting of the role

This role reports to the Global Head of Partnerships.

Responsibilities of the role:

Strategic Skills

• Work collaboratively with EssenceMediacom departments e.g. Global Planning and Creative Systems, to deliver innovative and media-first, cross media Global JBP opportunities
• Serve as global partnership lead for non-digital JBPs, working to identify, create, and grow
• Develop a strong understanding of media landscape working closely with on and offline Global partners, to ensure first mover opportunities are leveraged for client
• Support in development and monitoring of opportunities with key vendors in the Diversity, Sustainability and Inclusion space, helping to grow client spend
• Identify key areas of partnership growth and work collaboratively with client teams, as an extension to their strategy & planning teams, to deliver and activate Global JBPs
• Support in the deployment and monitoring of Global JBPs, across local markets and regions, to ensure targets are met and value is unlocked

External Relationship Management

• Demonstrate an ability to build and maintain strong working relationships with clients, global media vendors, proprietary media and internal teams, to drive collaboration and best in class delivery
• Develop and sell partnerships persuasively and with confidence, passion and enthusiasm to both clients and internal stakeholders

Delivery Excellence

• Present confidently, with gravitas & impact
• Proactively share global marketplace updates and work with markets to do the same

General tasks:

• Develop a full understanding of in all areas of the EssenceMediacom suite of products and services, in order to speak confidently with clients about them, ultimately increasing client adoption
• Support in the delivery of best-in-class JBPs, ensuring client value, innovation and excellence are delivered
• Develop global integrated investment strategy and then actively work with regional and local leads to deploy in markets, adapting as needed
• Work closely with Regional and Market leads to support in roll out of JBP strategic and commercial benefits
• Oversee and own delivery of strategic JBP benefit workstreams with key JBP partners, engaging EM stakeholders as needed to ensure all benefits are utilized by agencies and client throughout a deal year
• Develop best in class operations of JBPs, with engaged client relationships, structured engagement cadence through QBRs, partner and client status calls where needed
• Partner with global lead on media quality processes and governance and ensure same rigor applied to all media
• Manage monthly partner investment pacing against agreed JBP endeavors, ensuring correct framework is in place to hit spend thresholds across regions and markets
• Brief and manage set up of client QBR and JBP reviews coordinating with regions and markets where required

People Responsibilities:

• Develop relationships with both clients as well as internally at EssenceMediacom, to increase visibility of EssenceMediacom departments and opportunities offered by them
• Build trusted relationships with media vendors, proprietary media and internal stakeholder teams

Behaviours:

• Leading by example, with integrity and good citizenship, in line with EssenceMediacom values
• Positive and passionate approach that motivates the team
• Independently owning and managing relationships confidently
• Ambition and drive to execute new ideas and be at the forefront of new industry developments

What we can offer you.

-          Company pension scheme

-          Private medical insurance

-          25 days holiday (increases with length of service)

-          Life assurance

-          Permanent health insurance

-          WPP share options scheme

-          Discretionary bonus scheme

-          Free eyecare vouchers and money off glasses

-          Extensive training and development

-          Corporate gym memberships

-          Cycle-to-work scheme

-          Interest-free travel loan

-          Free breakfast (cereal and fruit)

-          Smart shopper (online discount on a variety of products)

Sounds good? We’d love to hear from you!

About EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.  

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates an opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.  

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at EssenceMediacom London*