Programs and Enablement Manager
As Cohere’s first Partner Programs and Enablement Manager, you will be at the heart of our partner ecosystem, designing, managing, and executing partner programs that engage, empower, and incentivize our partners. This includes creating and managing partner tiers, benefits, and onboarding processes, as well as developing comprehensive enablement content and training. Additionally, you will play a pivotal role in identifying and recruiting new partners that align with our strategic vision and enhance our ecosystem's diversity. You will also be responsible for building and managing Cohere’s program for startups
Our ideal candidate: You are someone who thrives in a relatively unstructured and quickly evolving environment. You have built partner programs from the ground up and enabled different types of partners at scale (hyperscalers, consulting firms, ISVs, channels). You are an excellent communicator and collaborator who builds relationships across the company and with partners.
Please Note: We have offices in Toronto, San Francisco, New York City, and London but embrace being remote-first! We are looking for candidates based in Canada or the United States for this role.
Partner
As our Partner Programs and Enablement Manager, you will:
•Design, implement, and manage structured partner programs, including defining tiers, benefits, and incentives, to foster mutual growth and loyalty among partners.
•Create and manage a dynamic partner enablement framework, providing partners with the tools, training, and resources they need to successfully promote and utilize our products.
•Design and manage a creative program to engage startups that can benefit from our AI solutions and nurture them along their growth journey. Define and execute clear criteria for inclusion, simplified onboarding, tailored enablement, and a differentiated experience.
•Manage the partner onboarding process, ensuring a seamless, positive, and engaging experience for new partners.
•Work closely with the partnerships, marketing, and sales teams to identify and recruit new partners, including startups, that can bring unique value and fresh ideas to our ecosystem.
•Develop and maintain strong relationships with partners, understanding their goals, needs, and challenges, and tailoring our support to ensure their long-term success.
•Build, manage, and ensure a continuous flow of communication with our partner advisory board
•Track and analyze partner performance, providing regular insights and reports to internal stakeholders, and identifying areas where partners can maximize their potential.
•Together with partner and events marketing teams, organize and execute partner events, webinars, and joint marketing initiatives to showcase our partnerships and generate demand.
•Collaborate cross-functionally with marketing, product, and engineering teams to stay aligned with company goals and ensure partners have access to the latest products and solutions.
You may be a good fit, if you have:
- 6+ years of experience in a Partner Programs and/or enablement role
- 3+ years of experience working for a startup
- Experience across multiple Partner types – hyperscalers, consulting firms (global and boutique), ISVs, and resellers and VARs (preferred, not required)
- A proven track record collaborating with partners, sales, marketing, and product teams
- Strong experiences taking initiative and identifying consequences and risk
- Strong problem solving and analytical skills and the ability to effectively manage ambiguity
