At Shutterfly, we make life’s experiences unforgettable. We believe there is extraordinary power in the self-expression. That’s why our family of brands helps customers create products and capture moments that reflect who they uniquely are.
The Partner Marketing Specialist will play an important role in managing partnerships that drive brand awareness, new customer acquisition and revenue for the Shutterfly brands. She/he will manage the day-to-day relationships with brand partners, develop marketing plans, launch partnership campaigns, analyze results and report on performance. This role requires close collaboration with internal teams, including Business Development, Creative, Promotions, Growth Analytics, Finance and Accounting.
Responsibilities
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Develop marketing and promotional plans with assigned partners and create quarterly forecasts at the campaign and partner level.
- Execute partner campaigns from brief to deployment, including project management, overseeing creative development and campaign testing.
- Write cohesive and organized creative briefs and lead creative kick-off meetings.
- Monitor active partner campaigns and provide weekly update on performance and budget pacing to management team.
- Manage the day-to-day relationship with partners through regular calls and business reviews.
- Work with partners to understand business objectives, customer experience, review campaign performance and identify opportunities for growth.
- Analyze campaign results, develop insights, and share learnings in quarterly post-mortem meetings with key cross-functional teams.
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Manage budget including opening purchase orders and assisting Accounting with the monthly close.
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Ad hoc projects as assigned.
Qualifications
Required
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Bachelor’s degree
- Minimum of 3 years’ experience in a relevant consumer marketing role including partner marketing, digital marketing, email marketing, growth marketing or performance marketing.
- Drives for results with a sense of urgency.
- Self-starter with the ability to problem solve and navigate through ambiguity.
- Detail oriented with the ability to manage multiple projects and meet deadlines.
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Solid understanding of creative development for email, print, landing page and/or mobile marketing.
- Excellent communication skills including verbal, written and presentation.
- Intermediate skills in Excel, Power BI and PowerPoint.
Preferred
- Strong relationship management skills.
- Experience with basic forecasting models.
- Experience calculating KPI’s, including conversion rates, LTV, CAC, ROI, ROAS.
- Excellent analytical skills; able to glean insights from data.
Locations
Shutterfly is committed to a “hybrid” work model with a balance between remote work and in-person collaboration. As such, you should be located proximate to one of our primary offices: San Francisco Bay Area and Minneapolis MN.
About Shutterfly
Committed to making all of life’s experiences unforgettable, today Shutterfly is a leading digital retailer and manufacturing platform for photography and personalized products, with ambition to become the world’s leading marketplace of design-centric, personalized products that foster one’s self-expression.
At Shutterfly, we value people who:
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Own it, by delivering on their commitments and take responsibility to go above and beyond any defined role;
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Zoom out, to see the big picture and don’t let silo’s get in the way of the success of our customers, communities or company;
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Move fearlessly, and quickly without sacrificing quality in seizing opportunities and tackling challenges;
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Explore new angles, through hunger and curiosity, welcoming change, seeking improvement, learning equally from success and failure;
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Embrace differences, foster an environment where all voices are heard, ensuring others feel respected, supported and appreciated.
Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it’s the right thing to do for our business and for our people. We welcome all applicants and evaluate them based on their qualifications, without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or other characteristic covered by law. Learn more about our commitment to Diversity, Equity, and Inclusion on our Career Site.
This position will accept applications on an ongoing basis until filled.
