Smartsheet is a tech company with a human story to tell. We’re here to empower teams to manage projects, automate workflows, and rapidly build new secure solutions, using simple no-code tools. We’re revolutionaries – so for us changing the way the world works is all in a day’s work.
Smartsheet is looking for a Partner Marketing Manager to join the Partner Marketing team and lead the delivery of superior, partner-facing event experiences across the region to support Smartsheet partner recruiting, engagement and demand generation growth targets. Additionally, this position will work closely with select, top partners providing marketing counsel and helping to execute virtual and in-person events to increase Smartsheet awareness and pipeline.
The Partner Marketing team is a globally distributed group of passionate partner marketers who provide field marketing support for partners to generate pipeline and close business with Smartsheet. Additionally, Partner Marketing manages partner-facing communications, to- and through-partner sales and marketing content and campaign creation.
To get a sense of our channel partners in EMEA, visit our Partner Directory and our Partner Solutions Showcase. We also encourage you to learn more about our Smartsheet Aligned Partner Program.
You Will
Coordinate closely with the rest of the Global Partner Marketing team, EMEA Partner Sales, EMEA Regional Marketing and Corporate Events:
- Lead the regional event marketing plan for EMEA partner recruiting, engagement and demand generation
- Own end-to-end execution of Smartsheet marquee regional partner events including partner summits, bootcamps and recruiting roadshows
- Create meticulous event project plans, outcomes tracking and reporting
- Hyperfocus on event detail management and delivery of outstanding event experiences as demonstrated by stakeholder feedback and attendee satisfaction surveys
- Lead creation of bespoke Marketing plans and campaigns with assigned Smartsheet Platinum and Gold partners in various EMEA territories
- Provide guidance to partners on available resources available to them under the Smartsheet Aligned channel program to generate pipeline
- Counsel partners on best campaign fit for their target buyer personas, Smartsheet partner type and business model
- Help partners execute selected campaign types, which could include in-person events, virtual events, account-based marketing and/or digital campaigns
- Manage Smartsheet’s partner marketing agency engagement in EMEA
- Lead regional channel thought leadership and awards plan, including managing prioritized submissions in coordination with Partner Sales and Communications
- Compile and manage consolidated reporting on new-logo and expansion deals sourced via executed campaigns
You Have
- Eight years of event marketing experience
- Proven track record delivering superb-quality events in a range of in-person, virtual and hybrid formats
- Resourcefulness and creative problem solving when unexpected circumstances arise during the course of an event
- Strong, demonstrated ability collaborating with Sales to hit aggressive event marketing targets
- Familiarity with the IT channel as a route to market
- Understanding of partner lead nurture, and how this differs from direct marketing lead flow
- Comfortable presenting to colleagues and business partners, such as on campaign best practices
- Strong verbal and written communications skills
- Familiarity with various event platforms preferred (ie Eventbrite, Cvent, Zoom, ON24)
- Partner event marketing experience a plus
- Proficiency in Spanish, Italian, German a plus
Perks & Benefits:
- Employer-paid Private Medical and Dental, additional cost for family members
- Equity - Restricted Stock Units (RSUs) for eligible roles
- Lucrative Employee Stock Purchase Program (15% discount)
- Monthly contributions toward your pension
- Monthly stipend to support your work and productivity
- 25 days paid for Holiday + Bank Holidays + Flexible Time Away Program
- 20 weeks fully paid Maternity Leave
- 12 weeks fully paid Paternity/Adoption Leave
- Personal paid Volunteer Day to support our community
- Opportunities for professional growth and development including access to Udemy online courses
- Company Funded Perks including a counseling membership, salary sacrifice options, and your own personal Smartsheet account.
- Teleworking options from any registered location in the UK (role specific)
Get to Know Us:
At Smartsheet, we’ve created a place where everyone is welcome — people from all over the world, all backgrounds, all ages, all colors, and all beliefs working side by side. Here, everyone can make a difference and empower others to do the same. You’re encouraged to apply even if your experience doesn’t precisely match our job description—if your career path has been nontraditional, that will set you apart. At Smartsheet, we empower everyone, everywhere to change the way the world works—join us!
Equal Opportunity Employer:
Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, and Japan. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
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