As Partner Marketing Manager, you are responsible for the development and execution of robust marketing campaigns, specific to our reseller partners. This role will report to the Director, Partner Marketing and collaborate with multiple stakeholders in the organization, including product marketing, product management, sales and more, to maximize partner engagement, generate leads, and acquire new customers through our partners.
What will you do?
- Create the GTM strategy and content (i.e. co-branded assets, email campaigns, webinars, case study creation, etc.) using data, current market trends, and competitive intel to drive partner-specific lead generation
- Collaborate with partners on joint marketing efforts and training programs to ensure both parties have the right product and positioning knowledge across key organizational functions (marketing, sales, success)
- Build and leverage partner relationships to amplify brand awareness and generate leads through the partner community
- Support partner integration activities post-acquisition
- Monitor, review, and report on all marketing activity against KPIs, analyzing partner engagement, performance, and impact on revenue
- Collaborate with the Partner Portal team to curate partner experience, driving adoption of the portal and engagement amongst partners
- Act as the administrator of the partner marketing rebate program, rewarding and reinforcing desired behavior from channel partners
- Partner with sales team and marketing ops in lead identification, routing, and upload
- Develop enablement tools and deliver effective communication to keep partners prepared and informed of product releases, updates, trainings, promos, etc.
How will you get it done?
- Drive & Discipline - ability to operate in a fast-paced environment with a focus on achieving high-quality results
- Growth Mindset – actively pursue new ways of getting things done
- Crispness of Execution – passion for process and an attitude exemplified by creating value for clients and delivering superior financial results
- Communication – ability to effectively communicate with internal and external stakeholders both orally and in writing
Are you a fit?
Minimum qualifications:
- Bachelor’s degree, preferably in Marketing or Business
- At least 5-7 years of marketing, preferably partner marketing, in a B2B software or SaaS environment (working with ERPs and financial services is a major plus)
- Ability to think strategically and use data to assess, inform, and drive results
- Ability to work cross-functionally to build alignment and lead projects in their entirety
- Experience in using contact management systems, CRM, and/or marketing databases
- Proficient in Microsoft office suite
All your information will be kept confidential according to EEO guidelines.
We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
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** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. **
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At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.
