We are seeking a dynamic and strategic Partner Marketing Manager to join our team. The ideal candidate will have a proven track record in managing relationships with trade associations, government entities, and media organizations. This role will be pivotal in ensuring the event's success by orchestrating PR activities, securing high-profile speakers, and attracting VIP guests. Additionally, the Partner Marketing Manager will collaborate closely with internal teams and leverage company resources to maximize the event's impact.
Key Responsibilities:
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Relationship Management:
- Develop and maintain strong relationships with trade associations, government agencies, and key stakeholders.
- Foster strategic partnerships that enhance the event’s profile and reach.
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Media Relations:
- Manage media relations, including negotiating barter deals and securing media partnerships.
- Develop and execute comprehensive media plans to drive event awareness and coverage.
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PR and Events Planning:
- Plan and execute PR events to promote the event and engage the target audience.
- Craft compelling press releases and coordinate with media outlets to ensure optimal coverage.
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Speaker and VIP Acquisition:
- Source and secure high-profile speakers who are leaders and innovators in the targeted sectors.
- Attract and manage VIP guests, ensuring they have a seamless and engaging experience at the event.
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Collaboration and Internal Coordination:
- Work closely with other events and teams within the company to align strategies and leverage internal resources.
- Coordinate with marketing, sales, and operations teams to ensure cohesive event execution.
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Minimum of 5 years of experience in partner marketing, media relations, or event management.
- Strong network within the tech, energy, mobility or AI sectors.
- Excellent communication, negotiation, and relationship-building skills.
- Proven ability to manage multiple stakeholders and work effectively in a fast-paced environment.
- Experience in planning and executing PR events and securing high-profile speakers.
- Language requirement: English and Mandarin, with Cantonese as a plus.
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
