As the most trusted global leader in data-first contract lifecycle management (CLM) software, Agiloft helps organizations manage the end-to-end process of proposing, negotiating, signing, and leveraging contracts using our flexible Data-first Agreement Platform (DAP). With contract data as the foundation, customers quickly and collaboratively reach agreement and leverage contract visibility to thrive with competitive advantage. Employing powerful, pragmatic artificial intelligence as a legal force multiplier, and robust integration capabilities as a data liberator, organizations around the world trust Agiloft’s certified implementers to deliver connected, intelligent, and autonomous solutions across the entire contract lifecycle.
Top analysts like Gartner, Forrester, and IDC agree, all showing Agiloft as a leader in the CLM space. Our no code platform is easily managed and administered by business users, which is why Agiloft is the contract you keep: nearly a full 100% of new customers are satisfied with their initial implementations, and some 97% of customers renew every year. Ours is a growing, vibrant, successful company that is at the forefront of a market that is becoming a must-have for all organizations.
We believe that the way to build the strongest, most vibrant place to work is to bring in individuals from all walks of life, and to support them in bringing their authentic selves to their day, every day. Our working philosophy is that “EX = CX”: when employee experience is excellent, so is customer experience. We support multiple Employee Resource Groups (ERGs), and offer a working environment that supports healthy work/life balance, including floating holidays and a quarterly, no-questions-asked wellness day.
Position Overview
The Partner Marketing Manager reports to the Director of Demand Generation and is responsible for developing, delivering, and measuring partner marketing programs.The ideal candidate will have proven experience growing a partner ecosystem at a similar B2B tech company. They will have hands-on experience with a diverse array of marketing channels and tactics. We are looking for a collaborative, self-starter who is adaptable to shifting partner priorities and adept at keeping partners focused on executing mutually agreed upon marketing initiatives. We are a fast-growing company, expect to support 2 – 4 partnership launches annually.
Job Responsibilities
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Partner Marketing: Create and build strong relationships with multiple partners. Develop a deep understanding of their business goals, assess their capabilities, ideate, create, and execute an annual Partner Marketing Plan that aligns Agiloft and our partners’ marketing strategies to drive demand and achieve our revenue targets.
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Partner Content, Campaigns & Events: Consult and guide partners, assist with their campaigns that are designed to increase awareness, capture, and create demand for Agiloft. Oversee and maintain Agiloft landing pages and inbound forms on partner websites such as Salesforce App Exchange and AWS Marketplace. Seek new and creative ways to integrate partner subject matter experts into Agiloft’s marketing. Facilitate partner participation in media and analyst opportunities, Agiloft owned and third-party events, research, case studies, presentations, webinars, podcasts, blogs, reports, eBooks etc. Simultaneously, seek ways to integrate Agiloft into our partners’ marketing efforts. Coordinate Agiloft and partner presence at events.
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Partner Champion: Be an active contributor, represent the needs of our partners, serve as their voice in internal marketing meetings. Find opportunities to leverage partners in our marketing efforts and vice versa. Be a trusted liaison working closely with Agiloft stakeholders and partner counterparts to ensure successful execution of our marketing initiatives.
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Collaboration: Serve as a trusted collaborator and consultant advising our partners on marketing. Consult and inform the alliances team on partner marketing efforts. Work with brand, product marketing, content, and creative colleagues to ensure partner deliverables featuring Agiloft align with our brand, themes, and messaging.
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Communication: Communicate marketing plans, expectations, and goals to partners, ensuring a clear understanding of joint initiatives and deliverables. Provide timely and relevant news about Agiloft and our products to our partners. Be proactive and responsive to partner managers. Share relevant partner news with marketing.
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Work Management: Manage multiple partner marketing activities per quarter using Asana. Create and assign tasks to your marketing colleagues and communicate deliverable status in the tool. Keep plans, notes, and calendars current.
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Performance: Measure and monitor partner marketing activities. Work with MOPs to track metrics that matter and assess the impact of partner marketing monthly/quarterly/annually.
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Market Research and Insights: Leverage Agiloft’s partners to stay informed about industry trends, competitor activities, and our customers – feed this information back to the broader Agiloft marketing organization.
- Other duties as assigned
Required Qualifications
- Minimum 6 + years of marketing experience in Partner Marketing, Field, Demand Gen, or Lead Gen at a B2B tech/SaaS company
- 3+ years of marketing experience working within a B2B a partner ecosystem (MSPs, ISVs, VARs, etc.) leveraging partners to expand reach, deliver qualified leads, increase buyer engagement and pipeline
- Proven success in executing partner campaigns and programs with measurable ROI metrics.
- Professional presence with the ability to build strong relationships with internal and external stakeholders and partners.
- Self-driven with and ability to manage multiple projects and priorities effectively.
- Familiarity with marketing automation software, preferably HubSpot or Marketo.
- Basic understanding of CRM solution – preferably Salesforce.
- Excellent verbal and written communication skills.
- Data-driven with experience owning goals, measuring and reporting on performance
Preferred Qualifications
- Experience in the legal tech industry, knowledge of contract management and procurement processes
Ensuring a diverse and inclusive workplace is our priority. We are committed to an environment of acceptance where you are free to bring your full self to work. All employment decisions at Agiloft are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, national or social ethnic origin, sex, age, sexual orientation, gender identity and/or expression, parental status, marital status, Veteran status, or any other status protected by the laws or regulations in the locations where we operate. If you have a need that requires accommodation during the recruiting process, please let us know by contacting Director, Talent Acquisition, Brad Toothman at
[email protected].
Applicants from underrepresented groups such as minorities, veterans, or individuals with disabilities encouraged to apply.
Applications will be reviewed as submitted. There will be no application deadline for this opportunity.
