Partner & Digital Campaigns Marketing Manager

See yourself at Twilio

Join the team as Twilio’s next Partner & Digital Campaigns Marketing Manager for Twilio.org!

Who we are

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion mean that no matter your location, you’re part of a vibrant, diverse team making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

About the job

Twilio.org is looking for a Partner & Digital Campaigns Marketing Manager who will focus on our New Business audience which includes current customers with limited services and new prospects.  The role includes developing integrated campaign development and management with emphasis on paid media, email and events.  Additionally, this marketing manager will have primary focus on our NAMER region, partner marketing and some international marketing.  Ultimately, this role will be accountable for driving qualified marketing leads (MQLs, SQLs) and marketing attributed pipeline by deploying high-impact campaigns

Responsibilities

In this role, you’ll:

• Develop strategic integrated new business campaigns to drive demand generation for products and personas across marketing channels including email marketing, paid media, organic social, webinars, live events, landing pages, and outbound sales campaigns.
• Developing messaging strategies aligned to the company and twilio.org message architecture that drive engagement across direct new business customer campaigns and partner aligned campaigns.
• Work with the Director of Content Marketing to identify content needs and participate in the development of strategic content across the funnel (Reports, Whitepapers, Infographics, Sales Decks, etc.)
• Oversee the development of creative assets by working with Twilio’s internal agency, external agencies, utilizing AI creative platforms, etc.
• Ongoing tight alignment with Partner Sales Organization to identify partner marketing priorities across key partner types (ISVs, SIs, & Resellers) and verticals (Healthcare, Public Sector & Higher Education) with focus on Twilio’s presence on partner websites, Email, Events, Creative/Content assets via Partner Portal, etc.
• Ownership of the twilio.org Self-Serve marketing plan and tactics to drive self-services engagement and product usage - Self-Service Portal/Console Messaging and Email Nurture.
• Work cross-functionally with internal and external stakeholders to keep projects on track.
• Partner with Marketing Operations to ensure leads are entering the appropriate tools and systems for nurturing and Sales follow-up
• Gather qualitative feedback from Sales on prospect intent and lead quality to share with the Marketing team for further optimization
• Analyze results and impact of campaigns and surface insights to optimize performance.

Qualifications 

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• You have at least 5+ years of experience in marketing for B2B technology companies
• Experience running integrated marketing campaigns and strong understanding of digital marketing funnel and lead management.
• Experience working partners to develop co-op campaigns, inspecting implementation, ensuring business impact and expanding marketing coverage.
• International marketing experience by leveraging core campaigns and adapting to key insights and opportunities with International Regions (Primary focus EMEA).
• Proficient in leading content marketing development projects (Reports, Blogs, White Papers, Infographics, etc.)
• Experience working with sales to drive revenue, pipeline, and account engagement.
• Outstanding written and verbal communication skills.
• Experience using automation and analytics platforms including Marketo, Salesforce, Tableau, and Google Analytics.
• Desire to work in a fast-moving rocket ship, own and design programs, and make a meaningful impact to the success of the business.

Desired:

• Industry experience in CPaaS, CCaaS, Customer Data Platforms (CDP), or cloud communications strongly preferred.

Location

• This role will be remote but is not eligible to be hired in San Francisco, CA, Oakland, CA, San Jose, CA, or the surrounding areas.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 20% travel is anticipated to help you connect in-person in a meaningful way. 

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!

If this role isn't what you're looking for, please consider other open positions.

*Please note this role is open to candidates outside of Colorado, California, New York,Washington and Washington D.C. The information below is provided for candidates hired in those locations only.

The estimated pay ranges for this role are as follows:

• Based in Colorado or Washington D.C.: $112,320.00 - $140,400.00.
• Based in New York, Washington State, or California (outside of the San Francisco Bay area): $118,960.00 - $148,700.00.
• Based in the San Francisco Bay area, California: $132,160.00 - $165,200.00
• This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location within the state. 

Applications for this role are intended to be accepted until October 15, 2024 but may change based on business needs. 

#LI-Remote