The Paid Social team is part of the Media LAB department and runs programmatic campaigns for ASOS globally, in order to deliver traffic, sales and new customers to ASOS in line with additional business goals and KPIs. Responsible for 5%-10% of total ASOS sales and new customers, the team runs full funnel activities across a number of channels including Facebook/Instagram, Snapchat, and other social platforms, and is responsible for the profitable spend and evaluation of a multi-million pound budget.
The Paid Social Assistant will report into the Paid Social Manager and will work as part of this team to improve our capabilities. They will play a pivotal role in improving team efficiency through the execution of core processes and assisting the Paid Social team in the management of programmatic campaigns across all our territories and channels.
What You'll be Doing
Campaign set up and optimization across Facebook/Instagram and other channels when needed.
Ongoing daily and weekly reporting, including budget monitoring and daily spend reviews
Supporting the team with creative refreshes within mid-upper funnel campaigns across multiple platforms.
Own the monthly competitor review process and support the team staying up to date with recent platform developments and relevant industry best practices.
Support the team with organic boosting and content amplification activity across different social platforms.
Implementation of the test and learn roadmap to improve our performance as well as developing best practices when necessary, as instructed by the team.
Support the team with monthly invoicing of platform spend.
Supporting our culture by driving Diversity, Equity & Inclusion strategies.
Liaise with other teams and functions within ASOS in order to achieve goals as necessary.
Some experience working in Paid Social.
Passion for working in Digital Marketing.
Understanding of the wider Digital Marketing landscape (PPC, SEO, Paid Social and Programmatic channels).
Ability to work with numbers and data interpretation.
Passion for working in the Retail industry with a commercial mind-set.
Proficiency in use of Excel to create reports and work with large data sets.
Proficiency in use of Powerpoint/Keynote.
Ability to build strong collaborative internal & external relationships.
Excellent communication skills.
A data driven, proactive and creative approach to problem solving.
Confidence with the ability to connect with people and be a team player.
Constant desire to learn & undertake new challenges.
Flexibility in adapting to fast-changing priorities and a fast paced work environment.
Ability to understand & adjust to differences between geographies & cultures.
Strong organisation skills, with the ability to multi-task and hit the ground running.
What’s in it for you?
