Paid Search Specialist
SportsBreaks
This is a hybrid role based in our Manchester office with flexibility for homeworking, so you must live within a commutable distance.
January 2025 start date.
SportsBreaks is the leading live sports experience provider. We provide genuine approved tickets, travel and accommodation, all in one place. We give customers access to the best live sporting events in the world, from world-class football and rugby matches, to bucket-list packages for F1, golf and cricket. Every year, we help thousands of sports fans travel to their dream venue and watch unforgettable live sporting events unfold before their eyes, all back by a world-class customer service rating. SportsBreaks is part of Destination Sport Group, a global sports travel business based out of the United Kingdom. https://www.sportsbreaks.com/
Our new Paid Search Specialist will plan, deliver and optimise paid search activity for Sportsbreaks, focusing on driving growth in priority areas, working within budget, and returning strong ROAS on all campaigns. The role will also require the candidate to have a solid understanding of user experience best practice and search engine optimisation.
Responsibilities:
Understand our buyer personas, competitors, and have a deep understanding of what drives search intent for our products
Have a detailed understanding of our products and services and how these fit with our audience base
Plan, execute, and optimise PPC campaigns on Google Ads, Bing Ads, and other platforms
Conduct keyword research, set up ad groups, and write compelling ad copy to attract potential customers
Monitor and analyse campaign performance on a daily basis, reporting performance back to the business and being accountable for the results
Manage and optimise budgets to maximise ROAS
Own the AB testing plan for all paid search activity
Stay up-to-date with industry trends and platform updates to ensure campaigns are following best practice
Work alongside wider marketing team & assist with ad hoc projects & campaigns
