As the Manager of Google Led Growth, North America, you will be at the forefront of managing and optimizing paid search accounts for HelloFresh Paid Search accounts. You will work closely with the Senior Manager who leads the strategic planning to handle campaign execution with internal/external teams. You will also leverage analytics to make data-driven decisions and optimize a substantial marketing budget to meet company objectives.
You will…
- Serve as the primary point of contact for internal and external teams, overseeing all aspects of campaign management, budgeting, and weekly optimization (including Google and Bing across text search, Display, YouTube, PMAX, Shopping, and App Install)
- Manage internal/external junior team members on daily campaign management and conduct QA process.
- Assist in strategically planning, executing, and optimizing paid search campaigns
- Align campaign performance with business goals on a daily level, focusing on activation, retention, and reactivation metrics.
- Regularly analyze and report on campaign KPIs to key stakeholders during monthly and quarterly business reviews.
- Analyze & report on campaign KPIs to key stakeholders during monthly and quarterly business reviews.
- Partner with internal teams to optimize campaign performance; e.g. Creative, BI, CRM, etc.— (targeting, optimization, creative direction, etc.)
- Conduct advanced A/B tests (pricing, bidding, and creatives) and provide comprehensive analysis to identify business opportunities.
You are…
- Expert in hand-on paid search campaign management (Google ads and Bing ads in text search, Display, YouTube, PMAX, Shopping, and App Install)
- Familiar with performance marketing metrics (CPC, CVR, CTR, CAC, LTV) and the ability to use data to drive daily performance optimizations.
- Strong quantitative and analytical skills, proficient in working with large data sets using Excel or Google Sheets.
- Comfortable working with large data sets, skilled in Excel / Google Sheets
- Detail-oriented, able to find efficiencies and opportunities across multiple data sources
- Familiar with the fast-paced, demanding, and analytical environment
- A positive mindset towards challenges and new opportunities
You have…
- A bachelor’s degree with a strong academic record and proven relevant experience in a performance marketing or highly commercial role.
- 5 years of experience in Paid Search, either from an agency or client-side role
- Knowledge of Paid Search bidding, targeting, and optimization.
- Familiarity with tag management & app tracking setup and troubleshooting <is a plus>.
- Experience working with performance marketing metrics and platform reporting.
- Strong analytical ability and problem-solving skills. Able to use data to optimize day-to-day performance.
- Strong organizational skills and project management ability
- Google and Bing Ads certified
You’ll get…
- Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
- Generous PTO, including sabbatical, and parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education
- Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
Position is eligible to participate, contingent on Supervisory Board Approval, in HelloFresh's equity program.
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
