Paid Search Account Manager

Paid Search Account Manager
Wavemaker UK, London

About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content, and technology. The Wavemaker way is globally consistent. Fuelled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
 

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

• Deep knowledge we have of our clients’ business
• Confidence to challenge what’s gone before
• The support to go further than we thought possible

About GroupM Nexus:

GroupM Nexus UK is a community of more than 1,000 specialists comprised of Search, Social, Programmatic, and Ad Tech Ops teams from across the GroupM agencies. GroupM Nexus is designed to help accelerate our clients’ businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks.

About Paid Search at Wavemaker:

The Paid Search team works to plan & execute market-leading search advertising campaigns for our clients across a variety of search engines. We are currently a team of over 40 people working on a mixture of clients that include Audible, Danone, Morrisons, Avon and Nationwide. The team are based at Wavemakers’ office at Sea Containers, SE1 in London UK.

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About the role

As a Paid Search Account Manager, you will be responsible for owning the day-to-day execution of all elements of paid search activity. You will employ strong platform knowledge and manage client/supplier relationships to make sure you and your team deliver flawless operations, experimentation, media plans, performance optimisation, and reporting & analysis.

The role involves managing one or several Account Executives (overseeing their workload and output, as well as managing their development) to successfully execute deliverables and exceed client’s expectations. The Paid Search Account Manager will also act as a key point of contact for the Global Hub, who are a core part of your team. 

1. People.
   1. Motivational Manager leading by example whilst coaching & developing your Account Executives in the UK & Global Hub; providing constructive feedback at every appropriate opportunity.
   2. Oversee, as appropriate, the performance of Account Executives and Global Hub; ensuring that you quality control work and advise them on the correct course of action, as needed.
   3. Delegating and managing the workload and output for your team, including in the Global Hub, who ensure daily diagnostics and governance is achieved to the highest standards.
   4. Assisting with the recruitment process for the immediate and wider team when required. Attending interviews and acting as an ambassador for the team to potential candidates.
2. Product
   1. Ensure adherence to the Wavemaker Way for Paid Search on your clients and contribute to the development our products.
   2. Making full use of the technology available. Adoption of 3rd and 1st party tools & technology (e.g. Unlock, GroupM Automations Portal etc.).

1. Operations.
   1. Ensure that wider client or team deliverables (such as performance commentary and weekly reporting) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained.
   2. Implementing processes and practices that maximize operational efficiencies whilst identifying opportunities for process improvement and providing recommendations to Directors.
   3. Takes ownership of issues when they arise and proactively suggests ways to resolve these and prevent them from happening in the future.

1. Profile.
   1. Active member of the Paid Search community which includes contributing to internal team meetings, participation in wider GroupM Nexus training & events, and more.

1. Performance.
   1. Collaborate with and support your team in the implementation and optimisation of paid search campaigns for clients.
   2. Effectively manage you & your team’s designated accounts, ensuring ongoing and timely optimisation is delivered; proactively looking for both tactical and strategic optimisation opportunities, whilst working with your Account Director to devise strategy and translate this into campaign delivery.
   3. Take responsibility for wider client or team deliverables (such as performance commentary or weekly reporting) and guide Account Executives in how this can be effectively achieved.
   4. Foster a good working relationship across all clients & suppliers to facilitate flawless execution of plans and builds rapport to become a trusted advisor.
   5. Make sure that service level agreements are aligned with all relevant stakeholders and that all deadlines are met, with tasks managed through our project management suite.

1. Growth.
   1. Responsible for the execution of a ‘fearless growth’ mindset in your team; continually experimenting and driving performance forwards for clients. 

Measures for success in this role will include: no account errors, your accounts never go offline, improved performance and results, completion of tasks & projects on time, client feedback, effective communication, Account Executive development, increased utilisation of the Global Hub, and overall progress of clients against the Wavemaker Way for Paid Search.

About You

We are looking for candidates who are self-starters, want to succeed and have a desire to push the boundaries. Passionate about digital marketing, specifically Paid Search and Cross-Platform campaign formats (e.g. Performance Max, Microsoft Audience Network etc.). Successful candidates will have an analytical mindset coupled with creativity.

It’s essential that you have:

• Some experience line managing people, their development and workload.
• Deep Paid Search knowledge and experience, with current dated certifications (Google Ads and Microsoft Ads).
• Excellent knowledge of bid management and core Paid Search technology platforms (Google Analytics, GMP platform, SA360, Adobe for example).
• Excellent data analysis skills and understanding of the strategic & tactical application of paid search and digital marketing. 
• Strong Microsoft Office skills which include Excel & PowerPoint.
• Experience in Google Data Studio or similar reporting platforms.
• Operationally proficient with excellent project management skills. You have a demonstratable ability to manage multiple tasks at once.
• You are proactive; our mantra is all about ‘Positive Provocation’. We need people who have the confidence to question the status quo.
• You have immaculate attention to detail.

About Our GroupM Nexus Benefits

• Private Medical Insurance.
• WPP Pension Scheme.
• 25 Days Holiday (increasing to 30 in increments after third year of service by one day annually).
• Birthday day off.
• Free eye tests.
• Cycle to work scheme.
• Free office breakfast & fruit.
• Hybrid working.
• Gym membership/allowance.
• Milestone anniversary rewards.
• Independent financial advice.
• Mental Health Allies Programme.
• Diversity, Equity & Inclusion Employee Resource Groups.
• Disability confident employer.
• Flexible Working Policy.
• Back in the Game Programme – to support returners back to work after a long period of absence.
• GroupM University – our learning and development platform.

And more!