Job Description
lastminute.com group is looking for an ambitious and highly motivated Paid Search Account Manager to join the SEM team
The Paid Search Account Manager will work closely with the Performance Marketing Manager and will be responsible for planning, implementing and analysing Paid Performance Marketing campaigns across brands and products with a strong focus on SEM. She/he will work in line with marketing and business objectives using Google Ads, Bing Ads and other Performance Marketing products and tools.
Key Responsibilities
- Full ownership of performance for a specific market or product area
- Identification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic at a given target
- Deliver of performance reports and insights to the team and internal stakeholders promoting new ideas and methods
- Address and escalate campaign performance issues, perform regular optimization of marketing campaigns
- Optimise accounts to target, management of roadmaps and ensuring timely delivery
- Work closely with IT team on creating, managing and developing tools to automate bids, landing page optimization, reporting
- Establish new processes and improve existing campaigns with automation solutions
- Support internal sharing of knowledge through training and coaching
- Adherence of Performance Marketing best practice at all times
- Develop your own product knowledge as tools/products evolve/change.
Skills and Experience
Essential
- Proven Performance Marketing experience, 3 years with a preferred focus on SEM
- Advanced Excel skills in order to interpret and analyse big chunks of data from multiple sources
- Very data-oriented, strong analytical and numeracy skills
- Dynamic person with a data-driven approach; ability to leverage data to influence marketing decisions
- Experience in managing large budgets for Paid Search campaigns
- Web analytics experience, e.g. Google Analytics, Webtrends etc
- Good understanding of automated bidding (GoogleAds, SearchAds360, etc)
- Desire to collaborate with other departments outside of SEM team in order to enhance paid search campaigns
- Intermediate German language required.
Desirable
- Minimum knowledge of Mysql, BigQuery
- Understanding of A/B test tools
- A good understanding of App Campaigns channel is a plus.
What we offer
By joining our company, you will have the chance to:
- Join a dynamic team in an inclusive-international environment
- Grow thanks to the career journey and our internal mobility perspective
- Manage your own schedule thanks to the flexible start and end of the working day
- Work a shorter working week (36h), of which 4 hours on Friday morning
- Get focus time for learning, development and deep work on Friday mornings
- Work partially or fully remote according to local laws
- Enjoy continuous training thanks to our company platform
- Benefit from employee discounts on travel
- Receive 2 days off per year for the purpose of volunteering
- Get free snacks / fruit / hot drinks / water / beverages at our offices
- Participate in amazing winter and summer corporate events.
