Paid Media Marketing Manager

WANTED: Paid Media Manager

you'll take the lead on all things paid media - from data quality, data analysis and audience segmentation, to being driving force behind our growth by providing hand-on, tactical campaign delivery, and continuous improvement.

You'll take hands on ownership of Google Ads, Microsoft Ads, Meta Ads and a willingness and ability to test and learn new Paid Media platforms such as Programmatic Display, Connected TV and Over-the-Top. 

About us

We’re a multi-award-winning drinks and technology start-up on a mission to disrupt the drinks industry.

We’re re-imagining online drinks retail from the ground up, using cutting edge technology and fanatical customer service to build a company we want to be customers of and create unexpected delight as we help people explore, buy and enjoy high end whisky and other premium spirits.

In everything we do, we are disruptive innovators; it is baked into our DNA to challenge orthodoxy and received wisdom wherever we find it.

We’ve grown a lot since we were just a few kids in a shed with big dreams and no money, but we haven’t lost our hunger to build something great, and we’re looking for people who have the same passion for making things better to join us on that journey.

In the last 10 years we’ve become the number 1 player in our industry, but we’ve barely gotten started. We’re excited about the future, so if you’d like to come and help us build it, read on!

What'll keep you busy day-to-day

• Independently design, implement and manage campaigns across platforms

• Continuously evaluate performance and develop campaigns to achieve optimum ROI  
• Continually run experiments to drive additional performance
• Product feed ownership to improve ROI and reduce wastage
• Utilise attribution modelling to ascertain the true value of channel marketing efforts
• Work closely with other members of the Marketing team to ensure campaigns are well optimised and in line with the wider company strategy
• Collaborate with our in-house design team to test creative assets, and develop a feedback loop
• Support the debrief process following campaigns, collating feedback for presentation to management
• Create well thought out bidding strategies resulting in accurate budget recommendations
• Proactively seek out new paid media opportunities and platforms

What you'll need

• Substantial experience leading and providing hands-on delivery of company-wide paid media marketing strategy
• Strong understanding of attribution modelling including incrementality testing
• Experience of directly managing accounts with £1m+ in annual spend
• Experience of training and mentoring wider Marketing colleagues
• Experience of working with restricted products, such as spirits, would be beneficial but not essential
• Experience of working with Amazon Sponsored Ads would be beneficial but not essential
• Strong written and verbal communication skills, including the ability to write well-worded, grammatically correct content that is well thought through
• Excellent working knowledge of Google Suite of apps, and ideally also of Microsoft Suite of apps
• Good organisation and efficient record-keeping skills

About you

• Analytical in nature with a natural curiosity on how things work
• Strong problem solver and uses own initiative
• Excellent attention to detail
• Enthusiastic team player
• Strong work ethic
• Flexible, adaptable approach
• Interest in spirits

Benefits

We’re all about boundless curiosity, so you’ll discover loads of opportunities to spark your creative flair and work along-side unreal talent who all have the same job description, to ‘Make Atom Successful.’ Trust is at the epicentre of all that we can do, so you’ll work in a transparent and honest environment where we have each other’s backs, and be free of aging corporate policies and rules.

Life here’s about so much more than pay and benefits - you might get a slightly higher salary if you cram onto an expensive, crowded commuter train into the city, but you’ll struggle to find a company with the flex, agility and unique-ness that we have. In short, we’ve got you covered financially but if money is your main driver, we’re not for you.

We hate waste in all of it’s forms and time is no different, so we’re focused on productivity and output rather than when or where you work, or what you wear into the office - you can come in fancy dress for all we care! This means that although we can’t promise anything, flexible working options are built into our DNA.

Along with the stuff you get for turning up to work each day (think private healthcare scheme, unlimited annual leave, pension, cycle-2-work, eye care, enhanced maternity & paternity leave, free food, drinks and parking at the office), you’ll also get a healthy staff discount on our world-class range (just in case that makes a difference).

We don’t sit still, and there’s a lot more to come... Apply now if you want to join us.