To support us during an exciting time of growth and expansion we are looking for a detail-oriented Media Buyer and Performance Marketing Expert to help drive and shape our customer acquisition strategy.
The Interaction Design Foundation (IxDF) is the world’s leading online design school. We’re market leaders because the world's leading design experts work with us to create our content and help teach our students.
We’re proud to say that we’ve put together an amazing organization where people support, inspire, and challenge each other every day. Not only that, but we have a mission to help build a better future for millions of people around the world.
We are primarily a remote company with around 40 employees, spread across 30 countries. We’re growing fast and set on course to grow even faster. But something’s missing, and we think it could be you.
What you will be doing
Are you a true digital marketing wizard, a master of paid ads, with a data-driven and result-oriented work style? We are on the hunt for an exceptional individual who breathes life into the phrase "ideas are worthless without execution." Our organization is full of senior experts committed to long-term excellence, and we seek a like-minded enthusiast to join our ranks. If you're ready to embark on a journey where sustained effort and consistency are the keystones to phenomenal results, then read on. This role is definitely not for the faint-hearted or the average; it's a calling to a true nerd of digital marketing who thrive in the deep end of technical complexity and innovation.
Here are some examples of what we envision you’ll be working on, depending on your skillset:
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Help us develop and refine paid ads across major ad platforms such as LinkedIn, Google, Meta, etc.
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Pinpoint and alleviate bottlenecks within each stage of the funnel, employing analytical prowess to identify areas for optimization. Your role extends beyond crafting compelling ads; it involves dissecting the user journey, ensuring seamless transitions from awareness to conversion, and ultimately fostering a lasting relationship throughout their entire IxDF membership.
- Help us visually map out customer journeys and funnels to enable holistic, big-picture thinking and thus fine-tune all aspects from high-level strategy down to the nitty-gritty details of micro-copy and composition of visual assets.
- Manage and optimize ad spend across various campaigns and platforms, depending on which platforms are your specialty. This involves understanding and implementing bid strategies that align with campaign goals, whether it's maximizing conversions, increasing brand awareness, or driving traffic.
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Spear-head the launch of user acquisition in new ad channels such as TikTok. Take the full-circle responsibility of making each new channel ROI positive.
- Dive (very) deep into the intricacies of ad targeting on platforms like Google Ads and various social media channels.
- Engage in the meticulous crafting and fine-tuning of visual assets and videos for paid ad campaigns and their never-ending incremental improvements. This includes collaboration with our video teams for video assets, ensuring that the video content is not only engaging but also optimized for conversion, especially in video sales pages.
- Ethically implement principles of cognitive psychology and neuromarketing in crafting ad copy. Utilize frameworks such as AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitate, Solution), translating psychological insights into compelling micro-copy that resonates with the targeted demographics. Your copy should seamlessly integrate with the visual elements, creating a cohesive and persuasive narrative that drives action.
- Be responsible for A/B testing and conversion rate optimization of your ads. Execute multivariate testing on ad creatives and landing page elements and ensure statistically significant improvements.
- Be responsible for data reconciliation and attribution accuracy between GTM, GA4 and various ad platforms so we know that ad platforms are not overattributing themselves.
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Spearhead the creation of video landing pages. This includes drafting the layout, scripting the video content, and potentially integrating interactive elements that encourage viewer engagement and lead to higher conversion rates. In collaboration with your talented colleagues, of course.
- Contribute to projects and initiatives in collaboration with the broader marketing team.
- Develop new insights about our users and communicate pertinent findings to help drive decision-making and strategies for user acquisition and engagement.
- Engage closely with the Campaigns Manager to implement and support campaign strategies, emphasizing a collaborative approach and cultivating success as a unified team.
About you
Our ideal candidate has a proven track record in managing and delivering paid ads to drive customer acquisition and ROI:
- You’ve got substantial experience with managing and growing large ad accounts, in e-commerce or subscription-based business models.
- You’ve got substantial experience with subscription/recurring revenue business models and/or e-commerce.
- You’re passionate about diving into complex, technically advanced, data-driven challenges and emerge with pragmatic and concrete suggestions for improvements.
- You’ve got a strong experience with A/B testing and data-driven marketing.
- A proven track record of delivering acquisition growth through paid social campaigns, year in year out.
- You’ve got excellent written communication skills, especially when it comes to micro-copy.
- You have strong brand awareness and are thus able to quickly spot when something such as copy or visual assets are “off brand”, “cheesy”, or “salesy”.
- You’ve got visual skills and can spot the difference between a “stockish stock photo” and a photo that doesn’t look stock-ish.
- You’ve got a passion for the potential of social media, and are well-versed in the latest social media trends.
- You uphold ethical standards and act with honesty and transparency in all professional interactions, fostering trust and credibility.
- You approach your work with a sense of modesty and humbleness and understand that continuous learning is essential for professional growth.
- You recognize and appreciate diverse perspectives, ensuring that every team member feels heard and respected for their unique insights.
Bonus Points
You get bonus points…:
- if you’ve previously created video landing pages.
- if you have management experience (even if you don’t enjoy being a manager).
- if you have experience with SEO.
- if you have project management experience.
How to learn more and apply
We are currently accepting applications only directly from our Careers page, so please follow the instructions on our website to apply.
