Paid Marketing Manager

Location: Remote in North, South or Central America and able to work with a global team.

About Testlio

Testlio is a leading quality management company. Its unique approach combines humans and machines to help digital innovators assure quality products at scale. On 600K+ real devices. In 100+ languages. With 800+ payment methods. The company is 100% remote, with people in 150+ countries. It is female-founded; 46% of full-time people are women. Clients include Amazon, athenahealth, Match Group, Microsoft, the NBA, Netflix, PayPal, SAP, Uber, Wayfair, and many more. To learn more, visit www.testlio.com.

We seek a results-driven, high-output Paid Marketing Manager (or Senior Manager) to join our fast-paced marketing team. As a key member of the team, you will own and optimize demand-generation campaigns that produce qualified leads for the SDR and Sales teams. You will be responsible for hands-on execution and strategic planning, acting as a visionary lead for our demand generation efforts.

Why you will love this job

• Opportunity to make an impact: In this high-impact role, you will put your creativity, passion for data, and marketing skills to run campaigns end-to-end via various digital channels including email, paid media, advertising, and more. You will work with other teams to launch and accomplish your campaigns, measure their performance, and report on their efficiency.
• Ability to work in a full-funnel campaign: Successful candidates are well versed in full-funnel campaign management and a wide variety of digital practices; have deep experience with account-based tactics; understand the motivations of technical and executive stakeholders, and have a successful track record of achieving Marketing Qualified Account KPIs and pipeline goals.

Why you will love being a part of Testlio

• A true sense of belonging: the TestLion Pride is a global community of like-minded people who live Testlio’s six values every day. 
• Freedom to roam: Testlio is a global company that embraces flexibility while setting standards to help you succeed in a remote environment by having clear expectations for working hours and communication. We look for opportunities to create engagement with TestLions worldwide, and we want to make sure you can take time off from work to rest. We honor national holidays in your home nation and provide a generous number of days off, including personal wellness days.
• Winning business: Testlio is growing, profitable, and cash-strong. We are leading our industry with exceptional clients who provide us with a high NPS score and a 4.7 rating on G2. Our business model is global, enterprise, and subscription-based, with 85%+ of our revenue recurring. Several of our largest clients have been with us for 7+ years, and many spend $500K+/year with Testlio.
• Great culture: Testlio’s is female-founded and is 46% women. Our purpose, vision, and values help drive positive mindsets and behaviors. People like working with each other and love the global scale of the company. We move fast and empower people on the frontlines to make decisions and own initiatives.
• Investment in you: Testlio is a global company, and we’ve created a few benefits available regardless of location. In addition to the paid time off mentioned above, you can reimburse up to $300/yr for learning; you will receive stock options and an equipment policy, with Testlio contributing to the bulk of the cost with regular equipment update intervals.

What Would Your Day Look Like

• Develop, execute, and refine end-to-end digital marketing campaigns, including defining the channel mix and budget, planning the campaigns, managing their execution, measuring their success, and reporting on results.
• Generate high-quality leads and grow the sales pipeline through various marketing campaigns, including paid media (Google AdWords, AdRoll, LinkedIn, etc), email marketing, content syndication, and other tactics.
• Develop a conversion rate optimization roadmap with tactics such as landing page testing, funnel optimization, and ad copy testing.
• Analyze data to report on campaign effectiveness and make data-driven adjustments to optimize results continually.
• Oversee marketing automation and CRM platforms (HubSpot) to capture, qualify, and manage leads.
• Work closely with Revenue Operations for granular tracking, reporting, and efficient lead management during the handoff from marketing to sales and lead scoring.
• Efficiently allocate and manage the demand generation budget to maximize ROI and achieve growth targets.
• Maintain a regular feedback loop with the content, creative, sales, and operations teams to drive ongoing improvements in campaign performance and conversion rates.

What You Need to Succeed

• 7+ years experience in B2B marketing, preferably in a startup or fast-paced environment.
• High competency with ABM and a strong understanding of demand generation, lead lifecycle, and lead nurturing best practices.
• Hands-on experience managing campaigns across multiple channels, such as email marketing, Google Analytics, LinkedIn Campaign Manager, AdRoll, etc.
• Ability to define requirements and manage campaign execution, including content needs, data capture strategy, reporting on results, and ongoing nurture programs.
• Experience with conversion rate optimization, A/B testing, audience segmentation, and campaign analytics.
• Proficiency in HubSpot and proven track record building emails, landing pages, forms, and workflows on the platform.
• Track record of owning a demand generation budget and corresponding outcomes.
• Eagerness to take ownership and ability to thrive in a fast-paced, remote environment.

What is the Candidate Consideration Process

We seek to hire individuals who will be excited about their role and have the potential to grow with Testlio. Since we are 100% distributed, it’s important for us to provide you the opportunity to meet with multiple stakeholders throughout the organization. This gives you insight into the role and a chance to interact with future peers.  Our interview process can take about 4 to 6 weeks to complete as we want to ensure an excellent fit for everyone. 

• Application
• Hiring manager interview
• Multipart TestGorilla assessment
• ~ 5 Team and Hiring Manager interviews
• Reference checks 
• Offer and background check

Diversity and Inclusion

Testlio is an equal-opportunity employer deeply committed to creating an inclusive environment for people of all backgrounds and identities. We are female-founded and 46% of our team identifies as women. See the DEI section of our website for more information.