Outreach Specialist (SEO-Link Building)

About Builder.ai

We’re on a mission to make app building so easy everyone can do it – regardless of their background, tech knowledge or budget. We’ve already helped thousands of entrepreneurs, small businesses and even global brands, like the BBC, Makro and Pepsi achieve their software goals and we’ve only just started. Builder.ai was voted as one of 2023’s ‘Most Innovative Companies in AI’ by Fast Company, and won Europas 2022 ‘Scaleup of the Year’. Our team has grown to over 800 people across the world and our recent announcement of $250m Series D funding (and partnership with Microsoft) means there’s never been a more exciting time to become a Builder.

Life at Builder.ai

At Builder.ai we encourage you to experiment! Each role at Builder has unlimited opportunities to learn, progress and challenge the status quo. We want you to help us become even better at supporting our customers and take AI app building to new heights. Our global team is diverse, collaborative and exceptionally talented. We hire people for their differences but all unite with our shared belief in Builder’s HEARTT values: (Heart, Entrepreneurship, Accountability, Respect, Trust and Transparency) and a let’s-get-stuff-done attitude. In return for your skills and commitment, we offer a range of great perks, from hybrid working and a variable annual bonus, to employee stock options, generous paid leave, and trips abroad #WhatWillYouBuild

You’ll be responsible for

● Own and drive the link-building strategy and roadmap for Builder.ai Globally.

● Utilise a variety of insight and outreach tools to provide a link-building roadmap for organic growth initiatives for Builder.ai to drive traffic and engagement

● Constitute as the SEO expert within the organization for both link-building and on-page SEO best practices, sharing learnings and insights across the global organization

● Function as lead for our SEO vendors and partners, actively engaging and challenging them for SEO results and reporting

● Stay current on the SEO landscape and industry, sharing emerging trends and tools to help drive SEO best practices for Brother

● Collaborate with business unit team members to solve SEO problems and identify opportunities, providing optimization recommendations and forecasts for traffic impact

Requirements

• 5 years of experience in SEO including link building and on-page skillsets, Front and Back End SEO direct experience
• 2+ years of Experience in managing link-building campaigns, outreach initiatives and managing link-building campaigns for large, complex sites: SaaS, Ecom, retail, enterprise preferred.

Software/Technical Skills

• Off-site SEO tactics – (site extensions, local listings, backlink strategies, etc.)-preferred
• Blog outreach data extraction software - (Buzzfeed, SEMRush, Ahrefs, Advance Google search tactics etc…)
• On-Page/Site SEO tactics – (navigation, linking, metadata, URL structure, etc.)
• Technical SEO Expertise - (schema markups, redirects, site mapping, mobile friendly, duplicate content, crawling)
• SEO Analytics Tools Expertise – (search console, Google Analytics, Ahrefs, SEMrush, Conductor, Schema)
• UX/UI and Core Web Vitals - Site Speed, Site Health, Quality Scores, and other SEO KPIs
• SEO front and back-end expertise that drive improving organic growth-preferred

Other Skills/Knowledge/Abilities

• Ability to analyze search engine opportunities and define areas of opportunity
• Strong analytical skills for SEO-related data (create actionable items out of data insights)
• Excellent verbal & written communication & ability to collaborate with cross-functional teams
• Excellent interpersonal skills, ability to educate and evangelize SEO to any audience
• Data-driven and test and test-and-learn mentality. Natural curiosity and passion from SEO KPIs and impacts

Benefits

• Attractive quarterly OKR bonus plan or commission scheme dependant on your role
• Stock options in a $450 million funded Series D scale-up company
• Hybrid working 
• 24 days annual leave + public holidays
• 2 x Builder family days each year
• Time off between Christmas and New Year
• Generous Referral Bonus scheme
• Fully funded Private Medical Insurance 
• Free lunch at our state of the art working environment in Gurugram