• Assists the Digital Director/Associate in the development and management of digital strategy and campaigns.
• Interprets the client’s brief and translates this into a clearly defined strategy to achieve business
objectives/campaign objectives utilizing the best digital mix looking out for maximum efficiencies and
enhance ROI.
• Selects, suggests and evaluates each digital channel, including consultancy on determining and estimating required budget.
• Provides online users’ behavior insights, psychographics, usage of the different digital channels, to produce the soundest digital strategy to fulfill business and campaign objectives and to complement or work with other efforts to achieve a full-on 360 campaign pushing a single-minded proposition.
• Client representation of Mindshare’s digital arm will be top most.
• Provides online analytical reports relevant to the market when new data and research are available.
Manages digital campaign launch and implementation thru:
• Coordination with client/agency and/or third parties in the production of creative materials.
• Coordination with publishers to secure launch dates and inventory for the duration of the campaign.
• Management of display media and social media campaigns
• Management of SEM campaigns
• Overseeing mobile and production related requirements
• Preparation of regular campaign reports
• Preparation of post campaign reports, highlight key points and provide key insights
• Attends and participates in internal and external meetings as required or requested.
• Attends training to develop relevant knowledge, techniques and skills.
• Adheres to Company policies and procedures.
• Performs other duties as may be assigned
• Prepares reports (internal and external) that may be requested from time to time, especially during audits
• Attends and participates in internal and external meetings as required or requested
• Attends training to develop relevant knowledge, techniques and skills.
• Adheres to company policies and procedures
ABOUT MINDSHARE
Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs. To learn more about Mindshare and our philosophy of Original Thinking, visit us at
www.mindshareworld.com
About the Philippines
In recent years, the Philippines has emerged as one of the fastest growing economies in Southeast Asia. Al-Jazeera noted the market demonstrating “an unprecedented period of macro-economic buoyancy and political stability”, spurring both domestic and international business growth. It is also one of the largest and fastest growing digital markets in Southeast Asia, with growth expecting to increase exponentially in the next few years.
With a population of 109.5 million, 59.2% of these currently have access to the internet. By 2022, the Philippines' internet population is forecasted to be 73%. Coupled with the Philippines’ vibrant economic growth and the expansion of its digital footprint, GroupM Philippines is well-positioned as an exciting and innovative organization for media players and talent to be.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.
