OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the global transformation for Nestlé’s media function. Core to the solution is the best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.
Data & Technology Senior Manager
You will be part of GroupM based in Bangkok. Our role is to present out clients with curated digital transformation roadmaps to meet their overall business outcomes and ensure we are at the forefront of digital and media maturity.
Responsibilities
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Lead the continued enhancement of our data and technology initiatives fueling reporting, insights, measurement & analytics capabilities to a best-in-class level through Data Integration.
- Understanding of advance analytics modelling and techniques to optimize consumer engagement and media investment
- Understanding of Offline Media Data, Digital Performance Data and Competitive Data is a must!
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Detailed understanding of measurement frameworks
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Develop & lead relationships with external retail, media and data partners to unlock the right data and set-up optimal processes for integration into agency data infrastructure
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Support the design of reporting solutions and business intelligence platforms by identifying opportunities for integration of media, client, and retail data sets: market share, digital shelf, retail search, programmatic commerce, and more.
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Understand media and data contract design and implementation
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Stay informed on latest industry trends/innovations to uncover new data opportunities and drive new initiatives that contribute to product enhancements in line with client needs.
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Collaborate with cross-functional teams across markets to support product development in commerce
Experience
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Bachelor's degree in data science, statistics, computer science, or a related field.
- 5 years of experience of hands-on experience using analytics to drive business/marketing results. High preference towards delivering insights for a large retailer, CPG, or ecommerce business.
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Understanding of retail commercial elements and financial concepts, such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
- Experience with additional retail media platforms and data offerings a plus.
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Advanced skills with all Microsoft Office applications for the creation of reports, presentations, and analyses including advanced Excel functions and formulas, pivot tables, Power Pivot, and Power Query.
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Experience with data visualization and modeling tools such as Power BI, Tableau, Python, R, and SQL is desirable.
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Understanding of relational data models
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Experience synthesizing disparate data sources to drive to logical, concise, and actionable conclusions.
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Strong verbal and written communications skills at all levels; ability to communicate technical information to both technical and non-technical audiences.
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A self-starter attitude that thrives in a fast-paced environment
More About GroupM Thailand
In a population of 69 million people, Thailand’s mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.
The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
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