The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Business Director at OpenDoor, WPP’s bespoke global operating model for Amazon.
At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.
Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.
OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.
The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.
OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.
By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.
We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Business Director. This is a Full-time position based in Mumbai. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including Amazon’s Cross-channel marketing & Prime Video.
- Host client meetings and sync-ups
- Presentation of strategy and implementation ideas to clients showcasing strategic thinking on brands.
- Final responsibility for client’s deliverables like Competition analysis, Tactical plans, Mid evals, Post evals, Campaign management reports, Reviews, AOPs
- Responsible for expressing the strategic rationale behind media investment decisions and showing the performance vs. expected outcomes
- Responsible for the quality of reporting and insights within assigned campaigns.
- Contributes content to and present at Media Planning Milestone Meetings such as tactical presentations and post campaign analysis
- Deliver quarterly, semi-annual, or annual updates as required (Quarterly business review, Learning Agenda, Platform Evaluations).
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Ensure projects/campaigns are tracked and measured based on agreed KPIs.
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Ability to guide teams on Tactical Plans, Performance Reports, and Post-Campaign Analysis
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Drives how syndicated and first party data is used within the campaign lifecycle.
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Support global alignment and collaboration at the Client Pod level.
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Ensure successful onboarding of new Essentials by creating onboarding plans.
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Manage 2-6 direct media planning reports to support career growth/development.
- At least 8 to 12 years of experience in the Digital Media or Advertising field
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Bachelor’s degree in marketing, Communications.
- Solid understanding of media concepts/terms, creative and budget requirements
- Ability to forecast outcomes of brand/DR campaigns and manage spend
- Understanding of Media – TV, Print, Radio & Digital Display.
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Experience with Media Research Tools (BARC, Yumi, Comscore, GWI, TGI, YouGov).
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An Innovative Approach: in use of media, exploration of new forms of media and communication
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Strong analytical skills.
- Ability to question & challenge team at all levels with confidence, to arrive at a clear and unambiguous view of requirements
- Strong written and verbal communication skills.
- Strong organizational skills, detail-oriented and capable of multi-tasking
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Proactiveness in address and escalate when needed, on any issue that compromises the quality and timeliness of deliverables
- Proven problem-solving skills and ability to think outside of the box Ability to work independently and collaborate in a team environment
- An MBA in Marketing is a plus.
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Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies.
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Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
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Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
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Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
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Global Impact: Be part of a team that is shaping the future of marketing on a global scale.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
