Purpose of the Position:
Lead, motivate and nurture the OOH team to deliver best practice strategic, implementation and operational capability. Maintain professional relationships with key media partners that deliver optimal value to our clients and GroupM.
Responsibilities include:
Responsible Investment
•Drive OOH best practice principles and implementation delivering maximum efficiency for our clients.
•Play a functional role supported by the Group Head of Trading & Investment to evaluate, develop and recommend OOH trading partnerships underpinned by strong commercial acumen and optimal client value.
•Ability to develop clear investment strategies that supports the effective delivery of partnership agreements.
•Lead OOH specialists to ensure delivery of client objectives and commercial requirements
•Overview of all OOH Strategies and OOH spends that supports the accurate completion of detailed monthly financial forecasts
•Ability to complete new business OOH pricing templates
•Evaluate basic media owner compliance mandatories and mitigate client risk with non-compliant media owners.
•Delivering optimal client value vs historic GroupM benchmark
Media and operations
•Responsible for delivery of OOH service including aspects relating to media, media owner compliance, industry regulation, production, and finance
•Responsible to ensure all vendor compliance processes are followed and new vendors are evaluated against GroupM responsible investment metrics.
•Assess all OOH processes and identify any inefficiencies and/or unproductive processes and resolve.
•Drive automation and standardisation with the implementation of all OOH schedules in ME Plan to minimise operational inefficiencies.
•Ongoing troubleshooting of ME Plan development and implementation.
•Point of escalation should there be any OOH related issues / queries or operational requirements from any agencies and or clients.
•Assist on any OOH related client and Opco escalations and ensure to resolve professionally & efficiently.
Strategic Excellence
•Deep understanding of new technology, innovation, trends, landscape, measurement changes
•Attend and present at key client engagement sessions
•Drive award winning use of OOH tactics and innovation that delivers optimal client value and ROI
•Maintain a professional working relationships with key OOH Suppliers that drive client value, innovation and first to market access for our clients.
Team Management
•Ensure the OOH Team is maintaining a professional and respectful relationships with media partners
•Conduct regular skills gap analysis for areas for improvement and areas for strength and build out the plan for upskilling and training where required / cross-training
•Drive individual career growth ambition and commercial requirements by setting clear and quantifiable KPI's
•Responsible for setting up all required trainings and workshops for the OOH Team to ensure continued upskilling
•Consistently evaluate resource capacities across the OOH Team, and ensure to make adjustments informed by capacity analysis, client activity and commercial viability.
•Attend and present at key client engagement sessions
•Ensure the OOH team is maintaining a professional working relationship with key OOH Suppliers that drive client value, innovation and access to innovation.
•Ensure a cohesive team environment
GroupM
•Manage and execute the annual GroupM Inclusivity program
•Ensure internal PR is maintained (Internal Quartey newsletter and townhall updates)
•Package and present innovative OOH case studies in the GroupM monthly town hall
•Represent GroupM at key industry events (calendar to be developed)
Key Skills
•Excellent negotiation skills and commercial acumen
•Strong inter-personal skills
•Strong presentation skills
•Sound numerical ability
•Meticulous record keeping
•Understanding of SA & Rest of Africa OOH Media
•Understanding Programmatic DOOH
•Award winning strategy capability
KPIs
•Annual award entries (# to be determined)
•Meet GroupM group commercial targets
•Cascade, set and monitor commercial targets by specialist
•R0 write offs for errors
•Team satisfaction score YOY improvement (% to be determined)
