To develop and maintain a sustainable bicycle online tire business in the Northwest-APAC, manage key online customers and market places and drive rapid development/growth in key region. Responsible for sales marketing communication B2B in the Apac Replacement bicycle tire business.
Sales Management
▪ Devises how strategy will be practically implemented
▪ Measures performance against standards
▪ Monitor to identify new trends and development, so that prompt action can be taken
▪ Implementation of (online) Sales strategy incl. webinars and Tech trainings
▪ Aquire Prospects and develops new business opportunities
Customer Relations
▪ Establishes, maintain and build relationships with Key Customers, market places and prospects
▪ Confer ideas and opinions with customers to satisfy their needs
▪ Monitor and analyze our performance against competition
Reporting
▪ Consolidate reports from different customers for the Bicycle management
▪ Measures performance against standards
▪ Prepare and consolidated reports for the sales management and recommend a course of action.
Marketing Strategy
▪ Develops, Contribute and implement to the online-sales business strategy development of the BF Bicycle tires in northeast APAC
▪ Devises how strategy will be practically implemented in its region of responsibility
▪ Determine measurement criteria for strategy valuation while keeping abreast of market developments and trends
▪ Supports APAC Sales team with developing and implement marketing activities focussing on Product & Promotion
▪ Oversee and manage the development of a marketing plan focused on B2B sales support specifically for the bicycle market segment
• Analyze the effectiveness of all marketing efforts (4Ps) and manage change when required.
Marketing
▪ Coordinate with the marketing department and the local organizations to ensure successful execution of organizational strategy and support to sales
▪ Coordinate different marketing activities in the region in coordination with our customer for area of responsibility.
▪ Organizes and runs events jointly with marketing team at key events and at dealer shows
Budget / Forecasts
▪ Compile in collaboration Key departments annual sales and expense budgets
▪ Elaborate a sales FC per customer/ country of responsibility according to the management requirements
▪ Monitor and measure performance against forecast / budget
Compliance
▪ Ensure that all processes are in line with our compliance rules and regulations.
University degree in Marketing or Business Administration, Experience in marketing, online sales and expertise in the cycling industry, Experience in leading/ managing projects preferable, English fluently
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