Who are we?
Amar Bank is one of the most technologically advanced digital banks in Indonesia. Our leading
digital lending product, Tunaiku has the distinction of being the first FinTech product in
Indonesia. We are also the first digital bank on the cloud. As the first profitable digital bank, we
managed to get listed on the Indonesian Stock Exchange.
How did we manage to do that?
We are changing people’s perception of a bank. We believe we are the innovators who combine
customer focus principles with creating technology-based impact. We incorporate freedom and
flexibility as part of our startup working culture DNA to encourage innovation in creating better
financial solutions for the banking industry. We think of ourselves as, ‘A technology company
with a banking license’. For this reason, we ‘Act like a FinTech, and think like a Bank.’
How did it all start?
Founded on March 15, 1991, in Surabaya as PT Anglomas International Bank (Amin Bank), the
bank was acquired by Tolaram Group and transformed to PT Bank Amar Indonesia (Amar Bank)
in 2014. It has then undergone a significant digital transformation to become one of the
country's forerunning fintech institutions through its award-winning digital lending platform,
Tunaiku.
Our philosophy, mission, and vision
Technology must impact lives, must improve lives. We exist to provide banking to those who
‘need’ and not only to those who ‘want’. Services when provided to those who need at the time
of their need brings smiles. Our vision is to bring 200 million smiles.
More about the bank with startup culture environment
Consist of 1000+ people, you will meet people who love to grow, dream big, and actually have
fun at the workplace! We provide a great working environment that pushes people to grow
outside their comfort zone. People with high drive and ambition find us a very attractive place to
work as their career growth matches their own drive and not any staid policies. Thus we hold
the honor of being awarded “Best Place to Work in Indonesia”.
Recently Amar Bank was awarded as Inspirational Brand from APEA (Asia Pacific Enterprise
Awards) 2022. Of course, our innovation won't stop here. So if you would love to be a part of it,
have a growth mindset, and are constantly hungry for challenges, we invite you to join us in our
journey to ‘Impact Lives’.
Join us today and create #unlimitedinnovations!
Responsibilities
- Strategy Development: Create and implement comprehensive offline marketing strategy that align with business goals and target audience
- Market Research: Conduct market research to identify trends, customer needs, and competitive analysis to inform marketing strategies
- Budget Management: Develop and manage the marketing budget, ensuring cost-effective allocation of budget across various channels ensuring Maximum ROI
- Project Management: Plan and coordinate digital campaigns with the Performance team to ensure timeliness and target adherence
- Collaboration: Work closely with cross-functional teams (business, product development, etc.) to ensure cohesive messaging and branding
- Vendor Relationships: Establish and maintain relationships with external vendors, agencies, and media contacts for advertising and promotional needs
- Performance Analysis: Monitor and analyze campaign performance metrics to assess effectiveness, adjusting strategies as needed for optimal results
- Content Creation: Oversee the production of marketing materials ensuring they align with brand standards and channel needs
- Community Engagement: Foster community relationships through outreach efforts, sponsorships, and engagement initiatives to enhance local presence
Requirements
- Bachelor’s degree in Marketing,Communications, Business Administration, or related field.
- 3-5 years of experience in offline media or a related role.
- Strong awareness of the various offline marketing channels and a solid understanding of their individual effectiveness
- Proven project management skills with the ability to manage multiple projects simultaneously.
- Exceptional negotiation and interpersonal skills.
- Experience in budgeting and financial analysis.
- Creative thinking and problem-solving abilities.
- Proficient in Microsoft Office and marketing analytics tools.
We exist to help people in Amar Bank to solve problems that can be unimaginable at times. We monitor, assist, and design conceptual messages, so the customer will have more understanding of every message that we want to deliver.
It’s our job to innovate a desire among the public for our products and services and transform ideas into visuals so we can build brand awareness and image.
