Offline Marketing Senior Specialist

S'more about the team

HelloFresh is seeking a growth-minded and highly-organized Offline Marketing Senior Specialist to join the Canadian Growth Marketing team. The Offline Marketing Senior Specialist will play a key role in driving customer acquisition for HelloFresh Canada brands. With strong expertise in project management, the Offline Marketing Senior Specialist will lead campaign execution across our Direct Mail Channel, will assist with automation tasks and special projects. This position drives customer growth through current channel optimization and new channel innovation, and leverages data and reporting to provide new insights. This position will proactively search out process improvement opportunities and implement solutions to make the channel run more efficiently.

Reporting to the Senior Manager, Direct Mail & Reactivations, you will join a Toronto-based growth marketing team that is talented and driven. With a product that excites consumers and a market-leading position, HelloFresh is primed to be the number one meal kit and food partner for businesses. This is a wonderful opportunity to join a rapidly growing business with a team that is passionate and fun.

Lettuce share what this role will be responsible for

• Be responsible for managing the error free execution of direct mail campaigns for HelloFresh Canada, Chefs Plate and Factor Canada. You will execute on these programs with accuracy, timeliness and attention to detail by planning work back schedules, managing deadlines and identifying and managing future potential roadblocks. 
• Execute monthly direct mail audience targeting by working with large Canada Post and internal data sets via Excel. 
• Own the relationship with external vendors and partners to execute Direct Mail campaigns. You will be the primary contact for these partners including and not limited to our print and mail delivery partners.
• Manage the creative pipeline with the Brand Team (approval of design, copy and landing pages).
• Monitor and optimize campaign performance through A/B testing, data reporting and analyzing insights. It is expected that you are knowledgeable about the campaigns in the testing pipeline and are aware of campaign and monthly performance at any given time. 
• Manage critical operations including voucher creation, invoicing and cost reporting.
• Responsible for the month end finance process including but not limited to the approval of invoices and variance analysis.
• Project manage ad hoc marketing campaigns in Direct Mail and other growth channels: developing strategy, planning, execution, budgeting, and analysis.
• Identify opportunities to drive customer growth in specific audience segments and geographic regions.
• Develop strategy for the testing pipeline for discounting, creative, format and audiences as well as any other levers that will contribute to the success of your channels.
• Identify opportunities for growth and optimization as well as challenges and provide recommendations for solutions that improve core KPIs.
• All other duties, as assigned 

Sound a-peeling? Here's what we're looking for

• 3+ years of experience in growth or performance marketing (or in a related/relevant field)
• Organized and detail oriented
• A strong critical quantitative thinker
• Advanced proficiency in Excel/Google Sheets is required
• Skilled in project management and operations
• Experienced in executing digital or print marketing campaigns
• Have an interest in improving processes and scaling activity
• A self-starter who takes initiative
• Energized by helping to solve problems and breaking down barriers
• Experienced with working with multiple stakeholders with limited supervision
• Entrepreneurial and fast moving with the ability to pivot when faced with a challenge
• SQL skills are a plus
• Bilingual (French) is a plus

Let’s cut to the cheese, this is why you'll love it here

• Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
• Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
• Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance. 
• Family Benefits - A parental leave top-up program for expectant parents.
• Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
• Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
• Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
• Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience. 

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

#LI-HYBRID

Working Conditions

It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process. 

Interested in joining the HelloFresh team? Don’t be chai, apply! Submit your application in PDF format today.