Offline Marketing and Event Manager

FairMoney is a pioneering mobile banking institution specializing in extending credit to emerging markets. Established in 2017, the company currently operates primarily within Nigeria, and it has secured nearly €50 million in funding from renowned global investors, including Tiger Global, DST, and Flourish Ventures.

In alignment with its vision, FairMoney is actively constructing the foremost mobile banking platform and point-of-sale (POS) solution tailored for emerging markets. The journey began with the introduction of a digital microcredit application exclusively available on Android and iOS devices. Today, FairMoney has significantly expanded its range of services, encompassing a comprehensive suite of financial products, such as current accounts, savings accounts, debit cards, and state-of-the-art POS solutions designed to meet the needs of both merchants and agents.

To gain deeper insights into FairMoney's pivotal role in reshaping Africa's financial landscape, we invite you to watch this informative video.

About The Role:

The Offline Events Manager is responsible for planning, managing, and executing all offline events and activations for FairMoney in Nigeria. This includes creating impactful market activations, organizing promotional events, distributing merchandise based on the set tier system, and identifying new ideas to accelerate growth across FairMoney's products, with a special focus on the FairMoney Business unit.

The role requires a strategic thinker and an operational executor who understands the Nigerian market dynamics. The candidate must be able to lead initiatives to drive customer engagement and brand visibility and ensure alignment with the company's growth objectives.

Key Responsibilities

Event Management and Execution

• Plan, coordinate, and execute all offline events and activations, including market storms, trade fairs, and community engagements.
• Collaborate with cross-functional teams to ensure events align with marketing and product goals, particularly for FairMoney Business.
• Develop detailed event plans, including objectives, timelines, budgets, and KPIs.

Market Activation and Growth Strategy

• Design and implement activations to increase product awareness and customer acquisition, focusing on the FairMoney Business user base.
• Identify growth opportunities and create new offline strategies to penetrate untapped markets.
• Monitor and analyze the effectiveness of events and activations, providing insights to optimize future initiatives.

Merchandise Distribution

• Oversee the distribution of branded merchandise according to the established tier system.
• Manage inventory, ensuring the availability of materials for events and campaigns.
• Innovate ways to use merchandise as a tool to engage target audiences and reinforce brand loyalty.

Vendor and Partner Management

• Identify and collaborate with reliable vendors, agencies, and third-party partners to deliver seamless event execution.
• Negotiate contracts and manage relationships to ensure cost-effective and high-quality deliverables.

Budgeting and Reporting

• Prepare and manage event budgets, ensuring efficient allocation of resources.
• Track and report on event performance, including attendance, engagement, and ROI metrics.

Requirements

Educational Background:

Bachelor's degree in Marketing, Business Administration, Event Management, or a related field.

Experience:

• At least 3 years of experience in event management, brand activations, or field marketing, preferably in the fintech or FMCG sector.
• Experienced in Social Media Marketing
• Proven track record of managing large-scale events and activations in Nigeria.
  

Skills and Competencies:

• Event Planning & Execution: Expertise in coordinating events from concept to completion.
• Analytical Thinking: Ability to measure and analyze the impact of events on business growth.
• Creativity: A flair for developing engaging and innovative offline marketing strategies.
• Project Management: Strong organizational skills to manage multiple events simultaneously.
• Budget Management: Competence in planning and managing budgets effectively.
• Communication & Leadership: Excellent interpersonal skills to collaborate with teams and vendors.
• Knowledge of the Nigerian market and cultural nuances.

• Experience in marketing financial products to SMEs or small businesses.
• Familiarity with merchandise distribution strategies.
• Passion for offline community engagement and grassroots marketing.

Benefits

• Private Health Insurance
• Pension Plan
• Paid Time Off
• Work From Home
• Training & Development
• Performance Bonus

Recruitment Process

• A screening interview with one of the members of the Talent Acquisition team for 30 minutes.
• Technical Interview with the Growth Director for 45-60 minutes.
• Final interview with the CEO, FairMoney Business for 45-60 minutes.