O2O 1.0 Operation Specialist

This role plays a key role in conducting daily operation in EC O2O store; deliver company experience and commercial performance. This role will be responsible for procedures & daily operation of O2O (online to offline) eCommerce stores, ensure sales volume target.

e-Store operation

- Meet growth targets for sales metrics such as Consumer sales, CR (conversion rate), UPT (units per transaction) and ATV (average transaction value) 

- Consistently produce excellent customer experiences through customer service and interaction, customer engagement in store touch points, in-store navigation, store cleanliness, merchandising and atmosphere

- Assist to manage flag stores/mini program daily operation and grow brand business in responsible platform

- Assist to manage online big campaigns, marketing and special brand programs

- Communicate with TP on daily operation, sales plan and execution of flagship stores/ mini program in terms of merchandising, event planning, customer service and logistic delivery.

- Monitor TP daily operation to ensure the brand equity and business target are well addressed.

- Responsible for keeping tracking and updating monthly campaign calendar and results

- Cooperate with field sales to drive online to offline transfer

Reporting

- Track and analyze competitions in EC platform, business analysis & reporting

- Analysis of sales performance, campaigns and marketing programs

- Ongoing analysis of key business metrics including but not limited to top sellers, categories, traffic, conversion, SPT, membership, rebate, promotion scheme, etc.

- Deep understanding and research on EC platforms’ rules, business intelligence, commercial terms and regulations

Project Management

- Build high-effective relationship with EC platform and be familiar with the platform operation mode and be sensitive to business intelligence of industry/platform/competitors.

- Project management and implementation (fast delivery, transition & invoice, none tire project, promotion scheme & implementation, etc.)

Others

- Other ad hoc tasks assigned by supervisor

- Other Project initiation and implementation

- College degree or equivalent preferably marketing or O2O or ecommerce platform background

- Good data analysis and data reporting skills

- Experience in managing EC stores or conducting O2O business

- 3 years working experience on channel & e-business with Multi-national company is a plus, within Auto industry is a plus

- Vendor management experience, process experience of retail operation, or advanced experience in cooperation with external customers and vendors is a plus

Ready to drive with Continental? Take the first step and fill in the online application.