Job Overview
We are on a mission of growing our New Vertical (Retail) business in the South Region and we are now looking for a commercially driven marketer with an analytical mindset to join our team in Azerbaijan. As an NV and Partnership Marketing Specialist, you will be responsible for driving New Verticals growth and managing relationships with retail partners in the Azerbaijani market, reporting directly to the Head of Regional NV and Partnership Marketing. You will collaborate with the country’s commercial counterparts in order to develop partnerships with the enterprise accounts, key accounts as well as country retail merchant partners (SMB).
Together with the colleagues from the other countries in the region you will be responsible for the regional growth of our New Verticals. You will have the opportunity to develop and manage regional-level campaigns and collaborate with well-known international retail brands, contributing to the overall growth and success of our New Verticals in the region.
You will leverage your expertise in relationship building, for identifying mutually beneficial partnerships that aim both at acquiring as well as engaging with our partners to drive incremental sales and volume. You will develop annual co-marketing strategies on a regional level but also owning the development on a country level, to ensure these partnerships align with our broader marketing objectives.
You will also collaborate with the CPG team to ensure these partnerships align with our broader marketing objective.
Responsibilities & Duties
Be responsible for driving New Verticals (Retail) growth in Azerbaijan.
You will work closely with country commercial team to meet country-specific growth targets for New Verticals
Owning retail partnership acquisition and engagement marketing activities, acting as the marketing counterpart for the commercial teams
Participate in merchant meeting with sales / Key Account Management teams and lead the marketing discussions
Owning and nurturing marketing relationships with the big enterprise and other merchants that drive mutual growth
Take ownership of other regional level initiatives that drive New Vertical growth for the market
Developing annual co-marketing strategies on a regional level but also owning the development on a local level, aligning within the country Merchant team
Execute integrated co-marketing campaigns from strategy and concept to briefing relevant stakeholders, including the brand team
Manage day-to-day operations of partner marketing efforts, including promotions, emails, in-app
Oversee the creation of marketing materials and promotional content tailored for retail partners
Oversee the vertical budget efficiency, and ensuring integrated partnership campaigns into holistic plans on a country level
Coordinate with internal teams, including CPG team, to align partnership marketing strategies with overall business objectives.
Understanding on how sales targets can be translated into marketing plans aiming for the business growth
Self driven and comfortable of taking decisions within a fast phase environment
Analytical mindset and a capability to make decisions based on data
Comfortable with a two-speed approach of balancing long-term and short-term objectives and planning
Experience from marketing project management and from running projects with several different stakeholders, internal and external, is a must
Experience working in an international environment and operating part of a team based in different countries is an advantage
Open minded, positive can-do attitude
Good negotiation skills
Experience in Category Management and/or in the retail industry on the partner side is a plus
Fluent in English and Azerbaijani is a must. Fluent in Russian is a plus.
The role is based in Baku, Azerbaijan
Please note this is a fixed-term contract, 1 year
If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!
We will be reviewing applications on an ongoing basis, so if this sounds like an opportunity you want to pursue, apply today!
Please note that we do not accept applications coming in via email. Please submit your application in English via our job portal.
