North America Field Marketing Manager

As the North America Field Marketing Manager, you will be responsible for developing and executing strategic marketing initiatives that drive awareness and generate Sales Qualified Leads in Bynder’s most valuable North American segments. This role requires a strategic thinker with a hands-on approach, strong communication skills, and a proven track record in B2B SaaS field marketing, preferably in the MarTech space. 

What you'll do:

Develop and Execute Regional Marketing Strategy

• Collaborate with the global marketing team to tailor and execute regional marketing plans that align with overall business goals.
• Drive awareness and demand generation campaigns to increase brand visibility and market share.

Lead Generation and Pipeline Acceleration

• • Develop and implement targeted campaigns to generate Sales Qualified Leads and accelerate sales pipeline.
  • Work closely with sales teams to ensure marketing efforts align with sales objectives and contribute to revenue targets.

Event Strategy 

• • Plan, coordinate, and execute regional events, including tradeshows, conferences, and seminars, to engage with prospects, customers, and partners.
  • Align event strategy to Target Accounts / ABM programs for maximum impact 
  • Evaluate event effectiveness and provide recommendations for continuous improvement.

Team Management

• • Manage and coach 1 direct report, US Field Marketing Specialist / US Event Specialist

Budget Management

• • Deploy the NA 2024 Field Marketing budget in a strategic approach aligned to business goals
  • Adopt a collaborative approach where all stakeholders become part of the process to evaluate programs/vendors/campaigns to invest in 
  • Manage spend to +/- 5% of budget annually

Cross-functional Collaboration

• Collaborate with the content team to create compelling marketing collateral, including case studies, whitepapers, and presentations, tailored for the North American audience.
• Collaborate with other Demand Generation functions like Program Management Office, Account-Based Marketing, and Digital to drive maximum impact across Bynder’s marketing resources and investments for pipeline creation 
• Align with BDR and Sales Managers to ensure marketing is setting Sales up for success in goal attainment 

Metrics and reporting

• Establish key performance indicators (KPIs) to measure the success of marketing campaigns.
• Provide regular reporting and analysis of marketing performance, identifying opportunities for optimization. 
• Provide a summary of all campaigns executed for North America and their efficacy / ROI. 

What you'll need:

- 3-5 years marketing experience in the Technology space. MarTech preferred / bonus

- 1-2 years working directly with Sales and Sales leadership in a Field or related marketing role capacity 

- Leadership experience

- Data-driven and analytical

- Excellent communication skills including presenting and leading meetings 

- Curious nature, eager learner

- Seeking a fast-paced, fun working environment 

Why you'll love Bynder!

At Bynder, innovation is in our DNA. We've worked hard to build an environment that promotes creative thinking and self-initiative within a culture of fun. 

Our beautiful new office in Fort Point, near the burgeoning Seaport District, is open for business but we don’t believe Byndies must be in the office to crush their goals. A hybrid approach creates the best balance. If Byndies feel they are more productive in their home office, they can choose to work in that environment -- in the office or work in a combination of the two. 

Benefits and Perks:

• Competitive compensation
• 401(k) - dollar for dollar match up to 6%
• 100% Company-paid medical, dental, vision, and life coverage for you and your family
• Flexible vacation policy
• Room to advance in a high-growth tech company
• Commuter benefits 
• Referral bonus plans
• Office in Fort Point, near the burgeoning Seaport District
• A light-hearted and fun work environment

Our Commitment:

Bynder Love is the principle that guides the way we grow our teams, support our employees, and celebrate our differences.  At Bynder we strive to create a culture that embraces every Byndie because differences in background, experience, and perspective makes Bynder even better.  At Bynder a diverse, inclusive, and equitable workplace is one where all employees, whatever their ethnicity, color, sex, age, religion, disability, sexual orientation, gender identity, national origin or physical and mental ability are valued and respected. Our commitment is for all Byndies to have the freedom to be their true authentic selves.

Just as we are never finished innovating, Bynder’s dedication to being An Even Better Bynder is a constant, evolving commitment that includes education, listening, and action.

All your information will be kept confidential according to EEO guidelines. Equal opportunity employer, M/F/D/V