PERFORMANCE GROUP DIRECTOR
ABOUT GROUPM NEXUS
GroupM Nexus is the world’s leading global media performance organisation that unites GroupM Practices (search, social, programmatic, ad-ops, commerce) and Solutions (Finecast, Xaxis, Sightline and Goat) into a single unit. The global organisation will be underpinned by a new cross-channel performance platform, AI and international delivery hubs to set new benchmarks for innovation, effectiveness and efficiency for GroupM’s agencies and clients.
With +350 people across Brisbane, Sydney, Melbourne, and Adelaide, our primary purpose is to deliver unrivalled advantage to our clients, stakeholders, and people.
We have a clear vision for our business, to lead the next era of media performance. We believe that this spans how we make advertising work better for our people, our planet, our communities, and our clients.
Our Nexus mission statement is to place transformative technology at the centre of human experiences. We’ll achieve this by connecting our technology, talent and thinking.
ABOUT WAVEMAKER
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content, and technology. Fuelled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands grow.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:
- Deep knowledge we have of our clients’ business
- Confidence to challenge what’s gone before
- The support to go further than we thought possible
ROLE OUTLINE
The Performance Group Director – Campaign Delivery is a senior consultant that oversees and coordinates the delivery across a team of biddable media planning and campaign management experts. You will lead performance driven thought leadership, drive key client and agency contact, oversee the development of biddable media plans and brief responses. The Performance Group Director – Campaign Delivery will support in the co-ordination of biddable deliverables and work in partnership with the activation teams to ensure quality assurance and campaign delivery.
This role encompasses people management within the broader Campaign Delivery Team including recruitment, fostering key talent, reviews, training, coaching and performance management.
Other responsibilities include being a pivotal part of a broader eco-system in partnership with Wavemaker’s strategic, client and marketplace teams. There is a level of accountability to that relationship and to ensure that biddable planning is a component of the broader media strategy. As a leader it is pivotal to drive a high functioning team with alignment on cultural values and business priorities across Wavemaker x Nexus.
KEY RELATIONSHIPS
- Drive high functioning deliverables and culture in your immediate team
- Collaborating closely with activation teams
- Foster deep trust and understanding with agency client, strategic and marketplace teams
- Establishing strong relationships with relevant media, data, and technology partners
WHAT YOU SHOULD SPEND YOUR TIME DOING
People – 40% of your time
- Lead a team of high functioning performance planners within biddable media
- Continuously champion positive values that build strong connections, solution-oriented perspectives and genuinely care for collective team success
- Be responsible for driving a culture that builds relationships on trust between Wavemaker and Nexus
- Ensure resource management and workflow designation are running at optimal capacity across performance teams
- Drive your teams training requirements, resource management and certifications in alignment with the performance training program
- Foster knowledge sharing, award entries and continuous learning around point of views, trends and relevant skills to continue nurturing a high-performing team
- Empower teams to adapt to fast changing priorities
- Actively promote cross functional alignment across Activation, strategy, client and Marketplace teams
- Host a regular, constructive performance evaluation meeting with direct reports in addition to setting clear KPIs and monitoring achievements
Process & Operations – 30% of your time
- Serve as key point of contact on brief delivery responses and reporting requirements with Wavemaker in developing tactical strategies/responses
- Run the planning operations for paid search, in-platform ecommerce, paid social and programmatic. In addition considering the requirements for ad operations scope and measurement
- Act as a thought leader in the digital space to sense check viability of performance innovations and identify opportunities with our existing clients for greater digital innovation
- Oversee end-to-end project management of campaign brief and delivery
- Lead the planning and development of all biddable media recommendations
- Consult and articulate actionable insights and optimisation recommendations, in partnership with the Activation team
- Act as the leading point of contact between the Activation team and Wavemaker when delivery or quality is compromised
- Actively contribute in new business development and pitching when required
- Educating and advocating in partnership with Wavemaker x Nexus on service level agreements
- Support in the delivery of biddable best practice planning principals
- Anticipate future challenges, trends, and changes to both your clients and the industry, proactively forming a view of strategies to mitigate risk and create opportunity
Client – 15% of your time
- Provide strategic elevation and experience to the performance product, across clients
- Develop and oversee the deployment of a vision and roadmap for encompassing digital operations, including technology partners, data management, effective measurement and reporting efficiencies
- Identify new product opportunities that will enhance clients’ digital footprint and support on digital maturity
- Drive a test and learn initiative to allow for continuous improvements in campaign performance through planning
- Provide technical perspective in client meetings when specific expertise is required
- Fostering an environment that truly respects and truly understands the need to adhere to service level agreements across Wavemaker x Nexus
- When required, a strict adherence to buying commitments that have contract association
Commercial – 15% of your time
- Be responsible across all campaign tracking and reconciliation requirements (including KPI delivery)
- Responsible for the overall delivery of client investment, with flawless accuracy across all aspects
- Identify commercial opportunities with the ability to make a compelling case for their inclusion
- Responsibility for building a business case to grow the performance team
- Maintain and comply with finance processes ensuring accuracy on a monthly basis
- Adherence to GroupM policies and procedures
- Supporting Wavemaker Marketplace team in driving accurate inputs for the monthly forecasting across biddable channels, by client
WHAT MAKES A GREAT PERFORMANCE GROUP DIRECTOR – CAMPAIGN DELIVERY
- Attention to detail
- Collaborative
- Effective Communication
- Flexibility
- Proactivity
- Solution focused
- Strategic thinking
- Modelling values behaviours from both sides (Nexus x Wavemaker)
- Subject matter expert
- Commercially astute
- High level of empathy
Working at Wavemaker
Inclusive policies
- Flexible work environment
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
- Discounts and corporate benefits
- Continuous training and development opportunities
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. Here, we strongly encourage you to apply if you’re interested: we'd love to know how you can positively impact our team with your experience!
We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants.
Apply now and send your CV via the link!
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