Forbes Marketplace seeks a Native Marketing Copywriter working across all verticals and domains. The position will report to the Paid Marketing Content Manager, and the successful candidate will also work closely with the in-house native marketing and publishing teams.
The role's main function is to create content that seamlessly integrates with the chosen platform, maintaining a native feel while promoting various offers and opportunities to the user. The successful candidate will be responsible for creating and maintaining template-based native-specific content pages in the WordPress CMS for various content verticals and web brands and managing page request workflows between the native marketing and where required the publishing teams.
This role is fundamental to business success, ensuring we can publish native platform-focused WordPress content quickly, accurately, and to the highest standards. We are seeking a proactive, detail-oriented individual to help Forbes Marketplace leverage and scale our native marketing content across multiple verticals and web brands.
Responsibilities
- Craft native advertorial content tailored to resonate with diverse audiences using a native-centered language approach.
- Ensure all native advertorial content adheres to brand guidelines and messaging while remaining authentic to the publishing platform's environment, audience, and style.
- Working with the Paid Content Manager and Native Marketing team to ensure requests are completed in a timely manner.
- Work closely with design teams to enhance visual storytelling and ensure cohesive messaging across native advertising campaigns.
- Be flexible in your work schedule to accommodate meetings and communications with a global team. Workgroup time zones extend from IST (India) to Pacific Standard (PST) USA.
- Become an advanced WordPress user within the Paid page templates on various websites. You will be expected to be able to make changes to all native template components self-sufficiently in both Classic and Gutenberg templates.
- Manage copy and hands-on page production at a pace to meet established deadlines and to a high standard of accuracy. Attention to detail is vital and expected.
Requirements:
- Proven experience as a copywriter, preferably with a focus on native advertising platforms (Taboola, Outbrain, MSM Ads, Dianomi etc.)
- Strong understanding of native advertising principles, language, and effective engagement strategies.
- Ability to adapt writing style to match different brand voices - across various publishers.
- A high level of attention to detail is vital. The pages you create and review/approve should have very few, if any errors.
- WordPress CMS experience is crucial. We require two years plus experience in using classic and Gutenberg editor features in WordPress.
- Familiarity with project management systems such as Trello and Airtable is a plus.
- You must be a good communicator, confident to communicate effectively with varying audiences and seniority.
- You will be able to demonstrate the ability to manage your own time effectively to ensure the required production requests are completed in a timely manner.
- Development skills are not a must but an awareness of technologies such as HTML, CSS and JavaScript is advantageous.
Benefits:
- Competitive compensation package
- Ability to work remotely
- Unlimited PTO
- Every third Friday of the month off
- Winter break closure; the week between Christmas and New Years
- Home office setup
- Wellness reimbursement
Forbes Marketplace provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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